Cold Sore Targeting

Cold Sore Targeting Solutions 

A cold sore, also known as a fever blister, is a typical viral infection that appears as small, fluid-filled blisters or sores on or near the lips, mouth, or nose. The herpes simplex virus type 1 (HSV-1) is the cause of Cold Sores. HSV-1 is extremely contagious and can be spread through direct contact with the blister fluid or through contact with objects that have been exposed to the virus, such as towels, cutlery, or lip balm.

Once an individual gets HSV-1, the virus stays in the body and might occasionally reactivate, causing the development of cold sores. Stress, exhaustion, exposure to sunshine, hormonal changes, and a compromised immune system are typical causes of Cold Sore breakouts.

At the location where the blister will form, Cold Sores frequently begin with a tingling or burning sensation. Small, painful, fluid-filled blisters start to develop shortly after that. Before they heal, these blisters may burst, spill fluid, and create a scab. In most cases, Cold Sores disappear in 7 to 10 days.

Although there is no known treatment for Cold Sores, antiviral medications can lessen the severity and frequency of outbreaks. There may be pain and discomfort relief with over-the-counter lotions or ointments. To avoid spreading the infection to other parts of the body or to other individuals, it’s also important to avoid touching or picking at the sores. It is advised to speak with a healthcare provider for a full examination and treatment choices if you suffer from frequent or severe Cold Sore outbreaks.

We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies and healthcare providers looking to reach individuals who have Cold Sores or get them frequently.

Across our managed publishers, we see a significant number of Cold Sore related searches each month. This provides a unique opportunity to advertise Cold Sore treatments and medications.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach Individuals with Cold Sores
We offer the ability to either advertise on pages next to articles about Cold Sores or to people who have previously looked at Cold Sore related articles or blogs in the past. We know that people looking at content related to Cold Sores either have it themselves or know someone that does have it. They are also most probably about to go out to discuss their symptoms with their doctor and be provided a management or treatment plan by them. This is an ideal time for Direct to Consumer Advertising (DTC) for Cold Sore treatment options.

Cold Sore Targeting Solutions

Realtime Cold Sore Health Targeting
Our Realtime Cold Sore Targeting option allows an advertiser to run their advertising next to Cold Sore webpages as the researcher looks at the page. This is the ultimate solution for advertising Cold Sore treatment options or preventions. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.

Cold Sore Audience Targeting
Our Cold Sore Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Cold Sore related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular Cold Sore Searches
We see a wide range of Cold Sore searches each month and a vast amount of content on this topic across our managed publishers. The top twenty searches we see related to Cold Sores are;