Herpes Targeting

Herpes Targeting Solutions 

A group of viruses known as Herpes can cause a number of disorders in people. The most prevalent varieties are Herpes simplex virus types 1 (HSV-1) and type 2 (HSV-2).

1. Herpes Simplex Virus Type 1 (HSV-1): Usually, this is what causes cold sores or fever blisters around the mouth, which are symptoms of oral Herpes. However, oral-genital contact can also result in genital Herpes. The majority of people contract this virus as children, though not everyone experiences symptoms.
2. Herpes Simplex Virus Type 2 (HSV-2): Genital Herpes, a sexually transmitted infection that causes sores and blisters in the genital area. However, it can also be spread through genital-oral contact, causing oral Herpes just like HSV-1.

There are also other herpes virus forms, including the varicella-zoster virus, which causes chickenpox and shingles, and the Epstein-Barr virus, which causes infectious mononucleosis.

Herpes viruses are distinguished by their capacity to develop latency; following initial infection, the virus may hide in nerve cells and irregularly reactivate, resulting in recurring symptoms. Herpes does not yet have a treatment, however, antiviral drugs can help manage symptoms and lower the risk of spreading to others.

We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for Governments wishing to run public health campaigns as well as pharmaceutical companies that make vaccines and medications to treat Herpes.

Across our managed publishers, we see a significant number of Herpes related searches each month. This provides a unique opportunity to advertise Herpes treatments and therapies.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach Individuals with Herpes

We offer the ability to advertise on pages next to articles about Herpes or to people who have previously looked at Herpes related articles or blogs in the past. We know that people looking at content relating to Herpes either have or suspect they may have Herpes or know someone that has. This is an ideal time for Direct to Consumer Advertising (DTC) for products that treat Herpes.

Herpes Targeting Solutions

Realtime Herpes Health Targeting
Our Realtime Herpes Targeting option allows an advertiser to run their advertising next to Herpes webpages as the researcher looks at the page. This is the ultimate solution for advertising Herpes treatment options or preventions. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.

Herpes Audience Targeting
Our Herpes Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Herpes related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular Herpes Searches
We see a wide range of Herpes searches and content across our managed publishers. There is a significant number of Herpes searches each month. The top twenty searches we see related to Herpes  include;