Influenza Targeting

Influenza Targeting Solutions 

Influenza also known as the flu, is a viral infection that attacks the lungs, nose and throat. Symptoms can include fevers, muscle aches and pains, cough and fatigue. The flu is contagious. The likelihood of getting seriously unwell is reduced by having a annual flu vaccine.

We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies and healthcare providers looking to reach individuals who suspect or have the Influenza virus.

Across our managed publishers, we see a significant number of Influenza related searches each month. This provides a unique opportunity to advertise Influenza treatments and medications.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach Individuals with Influenza  
We offer the ability to either advertise on pages next to articles about Influenza or to people who have previously looked at Influenza related articles or blogs in the past. We know that people looking at content related to Influenza either have or suspect they have the virus. They are also most probably about to go out to discuss their symptoms with their doctor and be provided a management or treatment plan by them. This is an ideal time for Direct to Consumer Advertising (DTC) for medications or therapies that treat Influenza.

Influenza Targeting Solutions

Realtime Influenza Health Targeting
Our Realtime Influenza Targeting option allows an advertiser to run their advertising next to Influenza webpages as the researcher looks at the page. This is the ultimate solution for advertising Influenza treatment options or prevention’s. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.

Influenza Audience Targeting
Our Influenza Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Influenza related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular Influenza Searches
We see a wide range of Influenza searches and content across our managed publishers. There is a significant number of Influenza searches each month. The top twenty searches we see related to Influenza include;