Shingles is a viral infection caused by the same virus that causes chickenpox, the varicella-zoster virus. After a person has chickenpox, the virus remains inactive in the nervous system, and later in life, it can reactivate and cause shingles.
Shingles typically presents as a painful rash on one side of the body or face, which can be accompanied by itching, burning, or tingling sensations. The rash consists of small fluid-filled blisters that eventually break open and crust over. Other symptoms may include fever, headache, and fatigue.
Shingles is not contagious, but the virus can be spread to people who have not had chickenpox or the chickenpox vaccine, causing them to develop chickenpox rather than shingles. Treatment for shingles usually involves antiviral medication to help reduce the severity and duration of symptoms, as well as pain relief medication.
We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for Governments wishing to run Public Health Campaigns as well as Pharmaceutical companies that make vaccines and medications to treat Shingles.
Across our managed publishers, we see a significant number of Shingles related searches each month. This provides a unique opportunity to advertise treatment options.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach individuals who have Shingles
We offer the ability to advertise on pages next to articles about Shingles or to people who have previously looked at Shingles related articles or blogs in the past. We know that people looking at content relating to Shingles either have or suspect they may have Shingles or know someone that has. This is an ideal time for Direct to Consumer Advertising (DTC) for products that treat Shingles.
Shingles Targeting Solutions
Realtime Shingles Targeting
Our Realtime Shingles Targeting option allows an advertiser to run their advertising next to Shingles webpages as the researcher looks at the page. This is the ultimate solution for advertising Shingles products and treatments. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
Shingles Audience Targeting
Our Shingles Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Shingles related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular Shingles Searches
We see a large number of Shingles related searches each month and have a wide range of Shingles content across our managed publishers. The top twenty searches we see related to Shingles are;