Sexually Transmitted Disease Targeting Solutions
Sexually transmitted diseases (STDs) or sexually transmitted infections (STIs) are mostly acquired through sexual contact and sometimes can be contracted through childbirth, sharing needles or blood transfusions. The organisms (bacteria, viruses or parasites) that cause sexually transmitted diseases may pass from person to person in blood, semen, or vaginal fluids. STDs can have a range of symptoms and some STDs have no symptoms. Signs and symptoms that might indicate an STD are vaginal discharge, a rash, painful or burning urination, sores on genitals, abdominal pain or fever. Treatment options can vary from antibiotics to antivirals however some STDs eg HIV can only be managed and not cured.
We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies and healthcare providers looking to reach individuals who suspect or have a sexually transmitted disease (STD).
Across our managed publishers, we see a significant number of STD related searches each month. This provides a unique opportunity to advertise STD treatments and medications.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach Individuals with STDs
We offer the ability to either advertise on pages next to articles about STDs or to people who have previously looked at STD related articles or blogs in the past. We know that people looking at content related to STDs either have or suspect they have them. They are also most probably about to go out to discuss their symptoms with their doctor and be provided a management or treatment plan by them. This is an ideal time for Direct to Consumer Advertising (DTC) for medications or therapies that treat STDs.
STD Targeting Solutions
Realtime STD Health Targeting
Our Realtime STD Targeting option allows an advertiser to run their advertising next to STD webpages as the researcher looks at the page. This is the ultimate solution for advertising STD treatment options or prevention’s. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
STD Audience Targeting
Our STD Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at STD related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular STD Searches
We see a wide range of STD searches each month and a vast amount of content on this topic across our managed publishers. The top twenty searches we see related to STD include;