Vaccination Targeting

Vaccination Targeting Solutions 

Vaccination is where a child or adult receives a injection of a disease-causing microorganism that is made from weakened or killed forms of the microbe, its toxins or one if its proteins. Vaccination aims to protect individuals from that strain of disease or virus by giving them immunity.

We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for Health Departments or companies such as pharmaceutical companies and healthcare providers looking to reach individuals who should be vaccinated.

Across our managed publishers, we see a significant number of Vaccination related searches each month. This provides a unique opportunity to advertise new vaccines such as the Corona Virus vaccine as well as existing Vaccines.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach Individuals interested in Vaccination  
We offer the ability to either advertise on pages next to articles about Vaccination or to people who have previously looked at Vaccination related articles or blogs in the past. We know that people looking at content related to Vaccination either have or will have one in the future or are researching about them. They are also most probably about to go out to discuss vaccination with their doctor or nurse and be provided with information prior to receiving their vaccinations. This is an ideal time for Direct to Consumer Advertising (DTC) for vaccines.

Vaccination Targeting Solutions

Realtime Vaccination Health Targeting
Our Realtime Vaccination Targeting option allows an advertiser to run their advertising next to Vaccination webpages as the researcher looks at the page. This is the ultimate solution for advertising vaccine options. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.

Vaccination Audience Targeting
Our Vaccination Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at vaccination related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular Vaccination Searches
We see a wide range of Vaccination searches each month and a vast amount of content on this topic across our managed publishers. The top twenty searches we see related to vaccination include;