Acid Reflux Targeting Solutions
Acid reflux, also known as gastroesophageal reflux disease (GERD), is a common condition that occurs when stomach acid or bile flows back into your food pipe (esophagus). The backwash (reflux) irritates the lining of your esophagus and causes symptoms such as heartburn, chest pain, and a sour taste in the mouth.
This can occur if the lower esophageal sphincter (LES), a ring of muscle at the entrance to your stomach, weakens or relaxes at the wrong time. Normally, the LES is supposed to tighten and close after allowing food to enter the stomach, but if it doesn’t, stomach acid can travel back up into the esophagus, causing the symptoms of acid reflux.
Factors that can contribute to acid reflux include obesity, smoking, certain foods (like spicy foods, chocolate, peppermint, fatty foods, and alcohol), certain medications, and even certain medical conditions.
While occasional acid reflux is quite common and usually not a cause for concern, frequent or severe acid reflux can be a sign of GERD, which is a more serious, chronic form of the condition. If left untreated, GERD can lead to complications such as esophagitis, esophageal strictures, and even a precancerous condition known as Barrett’s esophagus. Therefore, it’s important to see a doctor if you’re experiencing frequent or severe symptoms of acid reflux.
We all know that people research their symptoms and research medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies, alternative therapies and healthcare providers looking to reach individuals who have Acid Reflux.
Across our managed publishers, we see a significant number of Acid Reflux related searches each month. This provides a unique opportunity to advertise new treatments and products to assist Acid Reflux sufferers.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach Individuals with Acid Reflux
We offer the ability to either advertise on pages next to articles about Acid Reflux or to people who have previously looked at Acid Reflux related articles or blogs in the past. We know that people looking at content related to Acid Reflux either have it themselves or know someone with Acid Reflux and are researching it. They are also most probably about to go out to discuss Acid Reflux with their doctor and be provided with information about treatment options. This is an ideal time for Direct to Consumer Advertising (DTC) for Acid Reflux.
Acid Reflux Targeting Solutions
Realtime Acid Reflux Health Targeting
Our Realtime Acid Reflux Targeting option allows an advertiser to run their advertising next to Acid Reflux webpages as the researcher looks at the page. This is the ultimate solution for advertising Acid Reflux treatment options. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
Acid Reflux Audience Targeting
Our Acid Reflux Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Acid Reflux related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular Acid Reflux Searches
We see a wide range of Acid Reflux searches each month and a vast amount of content on this topic across our managed publishers. The top twenty searches we see related to Acid Reflux include;