Asthma Targeting Built on Contextual Signals
Asthma, also called Bronchial Asthma, is a common long term condition where the airways become inflamed and narrow, making it hard to breathe and bringing on wheezing, coughing, chest tightness and shortness of breath. It affects both children and adults, and as one of the most searched health topics it draws over 900,000 searches a month worldwide, spanning symptoms, triggers, treatment and medication.
Healthy Ads reaches these people through Contextual Targeting. Instead of relying on Third Party Audience Segments, we place your Asthma Ads directly alongside the content people are reading, next to articles like “What Causes Asthma”, “Asthma Symptoms In Adults” and “Best Asthma Inhalers”. It is privacy safe, runs on brand safe, premium inventory, and delivers worldwide.
The Asthma Audience
The Asthma Audience spans two connected groups: people researching Asthma for themselves or a child recently showing symptoms, and the millions already living with Asthma who manage it every day. It reaches parents of children with Asthma, adults with allergic or exercise induced Asthma, and the carers buying on their behalf. This is a high intent, repeat behaviour Audience: people move from asking what triggers an Asthma attack to comparing inhalers, preventers, relievers and spacers, then refill the ones that work, prescription after prescription. That ongoing replenishment, reliever and preventer inhalers, allergy relief and air purifiers bought again and again, is what makes the Audience valuable to advertisers. Reaching them contextually, while they read about symptoms, triggers and treatment, puts your brand in front of people in market for a solution, with no reliance on sensitive health data or cookies.
Why Advertise Around Asthma Content?
Someone reading a page specifically about Asthma is actively looking for relief for themselves or someone they care for, which makes them highly relevant to advertisers. That content might sit on one of the major Health websites, or appear as a single relevant article within a News, Sport, Travel, Food, Lifestyle, Ageing, Parenting or Family website. URL level targeting finds these high intent pages, even when nothing else on the site relates to Asthma.
Who Advertises with Asthma Targeting
Asthma sits in a commercial category spanning Over the Counter respiratory and allergy relief, prescription inhalers and medication, medical devices, pharmacy brands and healthcare services. The categories below all reach the same in market Audience, from newly diagnosed patients to long term Asthma sufferers restocking their inhalers.
| Advertiser Type | Products and Services | Buying Pattern |
|---|---|---|
| OTC Respiratory and Allergy | Allergy relief, decongestants, saline sprays and antihistamines | Repeat Purchase |
| Prescription (Rx) and Pharma | Preventer and reliever inhalers, biologics and Asthma medication | Repeat Purchase |
| Medical Devices | Nebulisers, spacers, peak flow meters and smart inhalers | Repeat Purchase |
| Retail and Pharmacy | Chemists, supermarkets and online stores stocking Asthma products | Repeat Purchase |
| Healthcare Services | Respiratory clinics, allergy specialists and telehealth providers | Lead Generation |
| Health Insurance and Support | Health insurers, patient support and Asthma awareness programs | Lead Generation |
Whether the goal is moving Over the Counter units, filling prescriptions or booking consultations, Asthma content puts your brand in front of people actively managing the condition.
Where Will My Asthma Advertisements Run?
Your Asthma Ads run next to the real content people are reading, matched to the topic itself rather than a guess about who they are. The articles below sit at every phase of the journey. Some reach people right at the start, working out what a symptom means or what is triggering their breathing. Others catch them mid decision, comparing inhalers, preventers and treatment options. And many reach people already managing Asthma, in market for inhalers, spacers and allergy relief they buy again and again. Wherever a reader sits on that journey, your brand is there in the moment.
Examples of Popular Asthma Articles
- What Is Asthma
- What Causes Asthma
- Asthma Symptoms In Adults
- Signs Of Asthma In Kids
- Types Of Asthma
- What Is An Asthma Attack
- Allergic Asthma Explained
- How Is Asthma Diagnosed
- Asthma Treatment Options
- Best Asthma Inhalers
- Living With Asthma
- Can Asthma Go Away
Popular Keyword Searches Related to Asthma
These are some of the most popular searches related to Asthma, from symptoms and triggers through to the inhalers, medication and devices people rely on. Each is a real signal we use to build the Asthma Contextual Targeting Segment.
- Asthma
- Asthma Symptoms
- Asthma Attack
- Allergic Asthma
- Bronchial Asthma
- Eosinophilic Asthma
- Chronic Asthma
- Asthma Inhaler
- Asthma Inhalers
- Asthma Medication
- Asthma Pump
- Asthma Machine
- Asthma Medicine
- OTC Asthma Inhaler
- Asthma Cough
- Asthma Triggers
- Cough Variant Asthma
- Exercise Induced Asthma
- Adult Onset Asthma
- Childhood Asthma
- Asthma Action Plan
Activating an Asthma Audience with our Contextual Targeting
Activating an Asthma Audience with our Contextual Targeting is quick and simple. Choose the campaign activation setup that suits your team: run it yourself programmatically, or hand the whole campaign setup and management to our team.
Programmatic Activation
DSP Agnostic, we package our Asthma Contextual Targeting Segments as a Deal ID / PMP, so your own media traders can activate them in your own Programmatic workflow, retaining full control over campaign budget, creative, optimisation and performance. Setup time frame is usually same day / next day for Contextual Campaigns.
Managed Campaign Activation
Prefer us to run your campaign? Our Expert Managed Campaign team plans, builds, manages and optimises your Asthma campaign end to end across premium, brand-safe inventory. Managed Campaigns typically take 5 to 7 working days to go live, from the initial discussion through Insertion Order and reporting setup.
Medical Conditions Targeting
Asthma Targeting is part of our Medical Conditions Targeting, built on Contextual Targeting signals. Across the Medical Conditions category we reach people while they read about the conditions, treatments and symptoms that matter to them, from everyday complaints to long term conditions. Each Segment uses the real language of the topic, so your Ads sit beside the content your Audience is reading, in the moment it matters most.
Health Targeting is in our DNA
Since 2012, Healthy Ads has been the leader in Health Advertising, delivering Health Targeting across premium publisher content in Real Time. From OTC and Prescription (Rx) brands to B2B, we serve every kind of health advertiser. However you need to reach your audience, we have industry-leading advertising solutions to cover your health campaigns: Contextual Targeting, HCP Targeting, Website Category Targeting and Retargeting.
Healthy Ads’ Contextual Targeting
Healthy Ads’ Contextual Targeting
Built at the URL Level, Healthy Ads’ own Contextual Targeting engine is designed to be privacy compliant. Each Health Segment is built from the popular terms around a topic, from Symptoms and Medications to Brand Names, Products and Procedures, so your Ads sit beside the exact content people are reading, in real time, across premium, brand-safe inventory with no cookies or personal data. It is precise, contextual reach, matched by the topic itself.
Asthma Related Contextual Targeting
Asthma Targeting is one of many Health based Contextual Targeting Segments available through Healthy Ads. You can also reach the same respiratory and allergy Audience while they research related topics like Cold and Flu, Hayfever, Eczema and Anxiety, matched contextually by the content they are reading.
Asthma Related HCP Audiences
Beyond Contextual Segments such as Asthma, we also offer Verified Healthcare Professional Targeting. Where a campaign needs to reach the clinicians behind Asthma and respiratory care, we can target Pulmonologists, Allergists, Immunologists and Pediatricians directly.
Frequently Asked Questions (FAQs)
Who does Asthma Targeting reach?
What content do Asthma Ads run next to?
Which advertisers use Asthma Targeting?
Is Asthma Targeting available worldwide?
How do I launch an Asthma campaign?
What is Contextual Targeting?
Is Contextual Targeting privacy compliant?
Why do Health Advertisers use Contextual Targeting?
Can you build a custom Health Contextual Targeting Segment?
How often are Contextual Targeting Segments updated?
Health Targeting Categories
Discover our Health Targeting Categories, all built on URL level Contextual Targeting. Cancer, Chronic Disease, General Health, Healthy Lifestyle, Infection, Medical Conditions, Sports and Targeting Healthcare Professionals, available for your next Advertising Campaign, Programmatic Deal or Managed Services campaign.
