Cerebral Palsy (CP) is a group of disorders that disrupt a person’s ability to move, balance, and maintain posture. The most common motor disability in children is Cerebral Palsy.
Being Cerebral means having a connection to the brain. Palsy is a term used to describe movement issues or muscular weakness. CP is caused by abnormal brain development or brain damage that reduces a person’s ability to control his or her muscles.
Cerebral Palsy symptoms differ from person to person. Some persons with CP may have difficulty walking and require specific assistance, such as crutches or wheelchairs. Others may struggle with tasks such as writing or using scissors. Some people with CP may also have additional medical issues, such as intellectual difficulties or visual, hearing, or speech problems.
CP can come in four different forms:
- Spastic Cerebral Palsy – About 80% of all cases of CP fall within this category, making it the most frequent form. Increased muscular tone in those with spastic CP causes stiffness and difficulties moving.
- Dyskinetic Cerebral Palsy – People with dyskinetic cerebral palsy, often referred to as athetoid cerebral palsy, have difficulty regulating their hands, arms, feet, and legs, making it challenging for them to sit and walk. The unrestrained movements can be quick and fast or sluggish and writhing.
- Ataxic Cerebral Palsy – The least typical form of CP is this one. People with ataxic CP may walk clumsily and have balance and coordination issues.
- Mixed Cerebral Palsy – Some persons exhibit signs of multiple types of CP. The most typical combination is spastic-dyskinetic CP.
Cerebral Palsy has no cure, however, treatment can enhance the lives of those who have it. Therapy, medications, and, in certain cases, surgery can help patients control their symptoms and gain independence. The individual’s demands and challenges will determine the specific treatments used. The goal of treatment is to assist the patient in becoming as independent as possible.
We all know that people research their or their child’s symptoms and research medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the future prognosis are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies, alternative therapies and healthcare providers looking to reach individuals who have Cerebral Palsy.
Across our managed publishers, we see a significant number of Cerebral Palsy related searches each month. This provides a unique opportunity to advertise new treatments and therapies to assist those diagnosed with Cerebral Palsy.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach Individuals with Cerebral Palsy
We offer the ability to either advertise on pages next to articles about Cerebral Palsy or to people who have previously looked at Cerebral Palsy related articles or blogs in the past. We know that people looking at content related to Cerebral Palsy either have it themselves or know or suspect someone they love has Cerebral Palsy and are researching the condition. Individuals who suspect they have this disorder will likely go out to discuss their behaviors and challenges with their doctor and be provided with information about how it is diagnosed. This is an ideal time for Direct to Consumer Advertising (DTC) for Cerebral Palsy.
Cerebral Palsy Targeting Solutions
Realtime Cerebral Palsy Targeting
Our Realtime Cerebral Palsy Targeting option allows an advertiser to run their advertising next to Cerebral Palsy content on webpages as the researcher looks at the page. This is the ultimate solution for advertising Cerebral Palsy support services and therapies. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
Cerebral Palsy Audience Targeting
Our Cerebral Palsy Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Cerebral Palsy related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular Cerebral Palsy related Searches
We see a wide range of Cerebral Palsy searches each month and a vast amount of content on this topic across our managed publishers. The top twenty searches we see related to Cerebral Palsy include;