Eczema Targeting

Eczema Targeting Solutions 

Eczema is a type of dermatitis (a group of conditions that cause skin inflammation). Eczema causes itchy, dry, red and bumpy skin. This condition damages the skin barrier function which is why skin is more sensitive and prone to dryness and infection. Eczema will make skin appear red and inflamed. The skin may be scaly, crusty or oozing. Dark rough, leathery patches and swelling are also possible with eczema.

Eczema can be diagnosed by a primary doctor or dermatologist. They will make the diagnosis by looking at the affected skin and reviewing your medical history. Your doctor may also test the skin with patch testing to rule out any other skin diseases.

There are different types of eczema, which can range from mild to severe. Atopic dermatitis is the most common form of eczema. The symptoms of atopic dermatitis often begin in childhood and get milder with age. Other types of eczema include contact dermatitis, hand eczema, neurodermatitis, dyshidrotic eczema, nummular eczema and stasis dermatitis.

The condition of eczema often comes and goes. When symptoms flare up, they may need to be treated with medicine or other forms of treatment. Treatment can include antihistamines to control the itch, ointments to reduce the itch, antibiotics to treat skin infections caused by eczema, oral steroids to control swelling, and lotions with colloidal oatmeal to relieve itching.

Eczema may also be caused by an allergic reaction. If this is the case, you will want to avoid the substance that triggers it.

We all know that people research their symptoms and research medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies, alternative therapies and healthcare providers looking to reach individuals who have Eczema.

Across our managed publishers, we see a significant number of Eczema related searches each month. This provides a unique opportunity to advertise new treatment and products to assist Eczema sufferers.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach Individuals with Eczema   
We offer the ability to either advertise on pages next to articles about Eczema or to people who have previously looked at Eczema related articles or blogs in the past. We know that people looking at content related to Eczema either have it themselves or know someone with Eczema and are researching it. They are also most probably about to go out to discuss Eczema with their doctor and be provided with information about treatment options. This is an ideal time for Direct to Consumer Advertising (DTC) for Eczema.

Eczema Targeting Solutions

Realtime Eczema Health Targeting
Our Realtime Eczema Targeting option allows an advertiser to run their advertising next to Eczema webpages as the researcher looks at the page. This is the ultimate solution for advertising Eczema treatment options. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.

Eczema Audience Targeting
Our Eczema Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Eczema related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular Eczema Searches
We see a wide range of Eczema searches each month and a vast amount of content on this topic across our managed publishers. The top twenty searches we see related to Eczema include;