Hair Loss Targeting

Hair Loss Targeting Solutions 

Hair loss can be an embarrassing problem, especially for women. While it’s more common in men, 40% of women also suffer from this condition. Hair loss is not life-threatening, but it can have a serious impact on your self-esteem.

Some Hair Loss conditions are temporary, while others are permanent. If you’re experiencing some form of hair loss, it’s a good idea to visit a doctor who can help determine the cause.

Hair loss can be caused by a variety of factors: genetics, hormonal changes (such as those during pregnancy), medications and even stress. When the body becomes stressed from any cause—including infections, heart disease, and cancer treatments—it will sometimes mount an immune response against its own tissues. This response is called autoimmunity, and it can cause damage to your hair follicles and lead to scarring alopecia.

Female pattern baldness is a genetic condition that affects many women, but it’s not a sign of aging. In fact, it can develop in women as young as 20 years old on up to menopause. It’s caused by the hair follicles getting smaller and producing thinner hairs over time. It is not contagious or a disease, but if you have female pattern baldness you may want to consider taking steps to prevent further thinning and/or re-growing your hair. The exact cause of female pattern baldness isn’t known yet—it’s likely linked to genes passed down from parents that make a person more susceptible to this type of hair loss. Estrogen and progesterone hormones also play a role in causing female pattern baldness.

Another common cause of Hair Loss is male pattern baldness—also referred to as androgenetic alopecia—which is genetic and affects men. This hair loss can be treated with medication, surgery and hair transplants.

Alopecia areata (spot baldness) is an autoimmune disease that causes hair loss in round patches of hair. It can be classified as a patchy form, totalis or universalis, depending on the severity of the baldness. If not treated promptly these patches may become permanent.

Scarring alopecia is a form of alopecia that causes permanent hair loss. Scarring alopecia can be caused by an autoimmune disease, such as lupus or scleroderma. However, scarring alopecia can also occur even without an underlying autoimmune disease.

Chronic telogen effluvium is a form of diffuse hair loss that occurs in response to a stress factor (physical, mental or emotional). This type of hair loss can be sudden or gradual. The partially-shed hair will remain on the scalp until the next normal growth cycle begins and the roots begin to grow again, replacing the old hairs with new ones. Some people may have only one episode of chronic telogen effluvium while others may experience more than one episode over time. Hair loss from chronic telogen effluvium can last for months to years before it is replaced by new growth.

Alopecia totalis and alopecia universalis is a rare form of alopecia which can affect either the entire scalp or all hair on a person’s body. It is more common in women than men and usually develops before age 20. In Alopecia Totalis, the hair loss occurs in a circular or oval pattern, whereas in Alopecia Universalis it may be patchy with some degree of sparing. The affected areas may include only part of the scalp or even just one area such as an eyebrow or beard area.

It is important to remember that most causes of hair loss are reversible, and there are many ways to treat it with new treatments becoming available all the time.

We all know that people research their symptoms and research medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies, alternative therapies and healthcare providers looking to reach individuals suffering from Hair Loss.

Across our managed publishers, we see a significant number of Hair Loss related searches each month. This provides a unique opportunity to advertise new treatments and products to assist individuals with Hair Loss.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach Individuals with Hair Loss
We offer the ability to either advertise on pages next to articles about Hair Loss or to people who have previously looked at Hair Loss related articles or blogs in the past. We know that people looking at content related to Hair Loss either know they have Hair Loss or someone they care for does. They are also most probably about to go out to discuss their Hair Loss situation with their doctor and be provided with information about treatment or management options. This is an ideal time for Direct to Consumer Advertising (DTC) for Hair Loss products and treatments.

Hair Loss Targeting Solutions

Realtime Hair Loss Targeting
Our Realtime Hair Loss Targeting option allows an advertiser to run their advertising next to Hair Loss webpages as the researcher looks at the page. This is the ultimate solution for advertising Hair Loss treatment options. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.

Hair Loss Audience Targeting
Our Hair Loss Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Hair Loss related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular Hair Loss Searches
We see a wide range of Hair Loss searches each month and a vast amount of content on this topic across our managed publishers. The top twenty searches we see related to Hair Loss include;