Hay Fever Targeting

Hay Fever Targeting Solutions 

Hay Fever also called allergic rhinitis, has similar symptoms to a cold; runny nose, sneezing, itchy and watery eyes but instead of been caused by a virus hay fever is caused by an allergic reaction. There are many over the counter hay fever medications and nasal sprays available to ease symptoms. Hay fever can triggered by an allergic reaction to pollen, dustmites, animal hair or mould and the illness can be seasonal or all year round for sufferers.

We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies, alternative therapies and healthcare providers looking to reach individuals with Hay fever.

Across our managed publishers, we see a significant number of Hay fever related searches each month. This provides a unique opportunity to advertise new treatments and products to assist Hay fever sufferers.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach Individuals with Hay fever    
We offer the ability to either advertise on pages next to articles about Hay fever or to people who have previously looked at Hay fever related articles or blogs in the past. We know that people looking at content related to Hay fever either suspect they or someone they know has one of these illnesses. They are also most probably about to go out to discuss their Hay fever symptoms with their doctor and be provided with information about treatment or management options. This is an ideal time for Direct to Consumer Advertising (DTC) for Hay fever.

Hay fever Targeting Solutions

Realtime Hay fever Health Targeting
Our Realtime Hay fever Targeting option allows an advertiser to run their advertising next to Hay fever webpages as the researcher looks at the page. This is the ultimate solution for advertising Hay fever treatment options. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.

Hay fever Audience Targeting
Our Hay fever Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Hay fever related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular Hay fever Searches
We see a wide range of Hay fever searches each month and a vast amount of content on this topic across our managed publishers. The top twenty searches we see related to Hay fever include;