Headache Targeting

Headache Targeting Solutions 

A headache is a pain in the head and can be caused by a variety of reasons such as lack of sleep, something too tight around the head, eyesight problems or needing spectacles, stress, or in some more rare cases can be a serious medical condition such as a brain tumour. Headaches can range in severity with some mild and some more severe. There are many medications available to treat headaches, some over the counter and some by prescription.

We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies, alternative therapies and healthcare providers looking to reach individuals with Headaches.

Across our managed publishers, we see a significant number of Headache related searches each month. This provides a unique opportunity to advertise new treatments and products to assist Headache sufferers.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach Individuals with Headache
We offer the ability to either advertise on pages next to articles about Headache or to people who have previously looked at Headache related articles or blogs in the past. We know that people looking at content related to Headaches either suspect they or someone they know has one. They are also most probably about to go out to discuss their Headache symptoms with their doctor and be provided with information about treatment or management options. This is an ideal time for Direct to Consumer Advertising (DTC) for Headaches.

Headache Targeting Solutions

Realtime Headache Health Targeting
Our Realtime Headache Targeting option allows an advertiser to run their advertising next to Headache webpages as the researcher looks at the page. This is the ultimate solution for advertising Headache treatment options. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.

Headache Audience Targeting
Our Headache Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Headache related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular Headache Searches
We see a wide range of Headache searches each month and a vast amount of content on this topic across our managed publishers. The top twenty searches we see related to Headaches include;