A burning sensation just behind the breastbone in your chest is known as heartburn. After meals, at night, when sleeping down, or when bending over, the discomfort is frequently worse.
This discomfort is related to the acid reflux condition, which happens when stomach acid runs back up into the food pipe (esophagus). This may cause a burning sensation and discomfort that frequently starts in your chest and spreads up to your neck and throat.
Overeating, obesity, particular foods and beverages (such as fatty or fried foods, chocolate, caffeine, onions, tomato sauce, alcohol, and others), smoking, pregnancy, and specific medications are all common causes of this reflux. Heartburn can also be brought on by a number of medical conditions, including a hiatal hernia, GERD, and some connective tissue disorders.
We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Some of the topics that are researched are prevention, treatments, alternative therapies, medications, symptoms, and chance of recurrence. This advertising is great for pharmaceutical companies, alternative therapies, and healthcare professionals who are trying to reach people suffering from Heartburn.
Across our managed publishers, we see a significant number of Heartburn related searches each month. This provides a unique opportunity to advertise new treatments and therapies to assist individuals with Heartburn.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach Individuals with Heartburn
We offer the ability to either advertise on pages next to articles about Heartburn or to people who have previously looked at Heartburn related articles or blogs in the past. We know that people looking at content related to Heartburn either suspect they or someone they know has it. They are also most likely about to go out to discuss their Heartburn symptoms with their doctor and be provided with information about treatment or management options. This is an ideal time for Direct to Consumer Advertising (DTC) for Heartburn treatment options.
Heartburn Targeting Solutions
Realtime Heartburn Health Targeting
Our Realtime Heart Burn Targeting option allows an advertiser to run their advertising next to Heart Burn webpages as the researcher looks at the page. This is the ultimate solution for advertising Heartburn treatment options. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply, and via a Media Plan via Managed Services.
Heartburn Audience Targeting
Our Heartburn Audience Targeting allows an advertiser to run their advertising targeted to individuals who have recently looked at Heartburn related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular Heartburn Searches
We see a wide range of Heartburn searches each month and a vast amount of content on this topic across our managed publishers. The top twenty searches we see related to Heartburn include;