Incontinence is defined as an involuntary lack of control over urination or defecation. Individuals may find this condition unpleasant and inconvenient, and it can have a substantial influence on their quality of life. Numerous classifications can be used to categorise Incontinence, including:
Urinary Incontinence: The involuntary loss of urine. Examples include:
- Stress Incontinence: When you exert pressure on your bladder by coughing, sneezing, laughing, exercising, or lifting anything heavy, urine seeps out.
- Urge Incontinence: A sudden overwhelming urge to urinate is followed by involuntary urine loss.
- Overflow Incontinence: You have frequent or persistent dribbling of urine because your bladder does not entirely empty.
- Functional Incontinence: A physical or mental limitation prevents you from using a toilet on time.
- Mixed incontinence: It occurs when you have more than one type of urine incontinence.
Faecal Incontinence: Stool (or faeces) leaks suddenly from the rectum due to an inability to control bowel motions.
A number of things, including age, specific illnesses, and ailments, bodily changes like pregnancy or prostate enlargement, particular medications, and lifestyle choices, might contribute to these issues. Treatment options include dietary adjustments, pelvic muscle exercises, bladder training, medication, and occasionally surgery. If someone you know is having these symptoms, please have them get medical attention.
We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies, alternative therapies and healthcare providers looking to reach individuals who have Incontinence.
Across our managed publishers, we see a significant number of Incontinence related searches each month. This provides a unique opportunity to advertise new treatments and products to assist individuals with Incontinence.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach Individuals with Incontinence
We offer the ability to either advertise on pages next to articles about Incontinence or to people who have previously looked at Incontinence related articles or blogs in the past. We know that people looking at content related to Incontinence either have it themselves or know someone that does have it. They are also most probably about to go out to discuss Incontinence with their doctor and be provided with information about treatment and management options. This is an ideal time for Direct to Consumer Advertising (DTC) for Incontinence.
Incontinence Targeting Solutions
Realtime Incontinence Health Targeting
Our Realtime Incontinence Targeting option allows an advertiser to run their advertising next to Incontinence webpages as the researcher looks at the page. This is the ultimate solution for advertising Incontinence treatment options. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
Incontinence Audience Targeting
Our Incontinence Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Incontinence related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular Incontinence Searches
We see a wide range of Incontinence searches each month and a vast amount of content on this topic across our managed publishers. The top twenty searches we see related to Incontinence include;