Insomnia Targeting Solutions
Insomnia is the inability to fall asleep or stay asleep at night, resulting in feeling fatigued the next day. Lack of sleep can affect an individuals mood, energy levels, and ability to carry out tasks successfully. Long term insomnia can lead to serious health problems. There are many treatment options to treat insomnia including medications however some can have negative side effects.
We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies, alternative therapies and healthcare providers looking to reach individuals suffering from insomnia.
Across our managed publishers, we see a significant number of Insomnia related searches each month. This provides a unique opportunity to advertise new treatments and products to assist insomnia sufferers.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach Individuals with Insomnia
We offer the ability to either advertise on pages next to articles about Insomnia or to people who have previously looked at Insomnia related articles or blogs in the past. We know that people looking at content related to Insomnia either suspect they or someone they know has it. They are also most probably about to go out to discuss their Insomnia symptoms with their doctor and be provided with information about treatment or management options. This is an ideal time for Direct to Consumer Advertising (DTC) for Insomnia.
Insomnia Targeting Solutions
Realtime Insomnia Health Targeting
Our Realtime Insomnia Targeting option allows an advertiser to run their advertising next to Insomnia webpages as the researcher looks at the page. This is the ultimate solution for advertising Insomnia treatment options. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
Insomnia Audience Targeting
Our Insomnia Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Insomnia related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular Insomnia Searches
We see a wide range of Insomnia searches each month and a vast amount of content on this topic across our managed publishers. The top twenty searches we see related to Insomnia include;