Targeting Audiologists in the US
Audiologists are one of the highest-value and hardest healthcare audiences to reach online. There are only about 16,000 Audiologists in the US, a small and highly credentialed profession: nearly all now hold a clinical Doctorate, the workforce is growing far slower than demand, and much of the country is underserved for Hearing Care even as Hearing Loss, Tinnitus and Balance disorders climb with the aging population. Our HCP Targeting is audience-based, not Contextual, so we reach the Audiologist as a clinician and as a person, wherever they browse: news, finance, technology, sport, travel, food, lifestyle and health content alike. That is broader reach across brand-safe, premium inventory, through Programmatic and Managed Campaigns, in the US.
Our HCP Targeting (including this Audiologist Targeting Segment) is available in the USA only, delivered with geo-targeting to the United States.
Need to reach HCP audiences based outside the US? It’s harder, but we’ve had success targeting them through Clinical Websites and Contextual Targeting.
The Audiologist Audience
There are only about 16,000 Audiologists in the US, and the profession is small, highly credentialed and stretched thin against rising demand. Almost all Audiologists now hold a Doctor of Audiology (AuD), the clinical Doctorate that has been the entry point to the profession since 2007, and the workforce is growing far slower than the aging population that needs it. That scarcity, set against a wave of untreated Hearing Loss, Tinnitus and Balance disorders, makes Audiologists a high-value and hard to reach audience for Hearing Aid, Medical Device, Pharmaceutical and Healthcare Technology advertisers. As diagnosticians who also dispense, they own the full path of Hearing and Balance care, from Audiograms, ABR and Vestibular testing to fitting and programming Hearing Aids, Cochlear Implants and Bone Anchored devices, and managing Tinnitus and Auditory Processing.
Audiology is also a subspecialized field. Pediatric Audiology, Cochlear Implant Audiology, Vestibular and Balance, Educational Audiology, Industrial and Occupational Hearing Conservation, and Tinnitus management each function as their own sub-audience, with their own devices, protocols and buying decisions. For scale, the American Academy of Audiology (AAA) and the American Speech-Language-Hearing Association (ASHA) together represent tens of thousands of Hearing Care professionals.
Audiologists work across more settings than most people realize. You will find them in private Audiology and Hearing Aid practices, in ENT and Otolaryngology clinics, in Hospitals and Academic Medical Centers, in the Department of Veterans Affairs, the single largest employer of Audiologists in the country, in Schools, and increasingly through Teleaudiology for programming and follow-up care. Where an Audiologist practices shapes the devices they fit, the brands they recommend and the products they reach for, so the setting matters as much as the profession.
Why Advertise to Audiologists
Audiologists sit on top of one of the highest-value Hearing device and technology markets in healthcare, because they both diagnose and dispense. On the device side they select, fit and program Hearing Aids across every major manufacturer, activate and map Cochlear and Bone Anchored Implants, and recommend Assistive Listening and Tinnitus devices, while increasingly guiding patients through the new Over the Counter Hearing Aid category. On the clinical side they run diagnostic Audiology, Vestibular and Balance testing, Cerumen management, Custom Earmold and Hearing Protection fitting, and Auditory Processing and Tinnitus programs, and they shape the conversation around Ototoxicity, Sudden Hearing Loss and emerging Hearing Loss therapeutics.
Their influence reaches well beyond a single fitting. Audiologists choose the Hearing Aid brands and platforms a practice standardizes on, sit on the committees that approve Cochlear Implant and diagnostic technology, and set the referral and treatment pathways that Primary Care and ENT follow for Hearing Loss, Tinnitus and Dizziness. Because Hearing Aids and Implants are high-cost, professionally fit and closely managed, winning the Audiologist has a direct hand in what gets recommended, fit and bought.
Training and education are a market of their own. Audiologists earn a four-year Doctor of Audiology (AuD) after their bachelor’s degree, can add board certification through the American Board of Audiology, and pursue ongoing CEUs and specialty credentials in Cochlear Implants, Pediatrics and Vestibular care. Audiology also runs a busy congress calendar, led by the American Academy of Audiology (AAA) Annual Conference and the ASHA Convention, alongside device and disease-focused meetings year-round. Together, that makes them a high-value audience for Hearing Aid, Medical Device, Pharmaceutical and Medical Education advertisers, as well as the conferences and congresses working to drive attendance.
Take an “Always On” Strategy for Targeting Audiologists
That is why we recommend an Always On strategy for an audience like this: run the campaign 24/7, 365 days a year so you reach Audiologists whenever they surface, not just in a short burst. Continuous delivery builds reach and frequency over time, so you are already in front of them by the time your message matters most.
An Always On budget goes further with an Omnichannel approach. Rather than betting on one screen, you reach Audiologists across the whole day: on their phone between patients, through a podcast in the car, on the office desktop between fittings, and on Connected TV while they unwind at home. Same audience, more moments, more chances for your message to land.
Activating an Audiologist Audience with our HCP Targeting
Activating an Audiologist audience with our HCP Targeting is quick and simple. Choose the campaign activation setup that suits your team: run it yourself programmatically, or hand the whole campaign setup and management to our team.
Programmatic Activation
DSP Agnostic, we package our Audiologist HCP audience segments as a Deal ID / PMP, so your own media traders can activate them in your own Programmatic workflow, retaining full control over campaign budget, creative, optimization and performance. Setup time frame is usually same day / next day for HCP Campaigns.
Managed Campaign Activation
Prefer us to run your HCP Campaigns? Our Expert Managed Campaign team plans, builds, manages and optimizes your Audiologist campaign end to end across premium, brand-safe inventory. HCP Managed Campaigns typically take 5 to 7 working days to go live, from the initial discussion through Insertion Order and reporting setup.
Healthy Ads’ HCP Targeting
Healthy Ads’ HCP Targeting draws on multiple data partnerships to reach verified healthcare professionals at scale. Our partners hold audited, NPI-level records of US clinicians and resolve each one to their digital identities across devices, so your ads match real specialists like Audiologists. The data is privacy-safe and de-identified, and your campaigns run on premium, brand-safe inventory.
Health Targeting is in our DNA
Since 2012, Healthy Ads has been the leader in Health Advertising, delivering Health Targeting across premium publisher content in Real Time. From OTC and Prescription (Rx) brands to B2B, we serve every kind of health advertiser. However you need to reach your audience, we have industry-leading advertising solutions to cover your health campaigns: Contextual Targeting, HCP Targeting, Website Category Targeting and Retargeting.
Related HCP Audiences
Audiologists rarely work alone. They coordinate care with the specialists their patients rely on across the urinary tract, men’s and women’s health, cancer and surgery. If you are targeting Audiologists, these related HCP audiences are worth reaching too.
To activate a HCP Targeting campaign for Audiologists or any other medical professionals, download our Media Kit or contact our team to get started. We’ll help you plan the audience, channels and Always On strategy.
