Targeting Dermatologists in the US

Dermatologists are one of the highest-value and hardest physician audiences to reach online. There are only about 13,000 practicing Dermatologists in the US, one of the smallest physician specialties, yet demand runs far ahead of supply: patients wait months for an appointment and search for a Dermatologist more than 250,000 times a month. Our HCP Targeting is audience-based, not Contextual, so we reach the Dermatologist as a clinician and as a person, wherever they browse: news, finance, technology, sport, travel, food, lifestyle and health content alike. That’s broader reach across brand-safe, premium inventory, through Programmatic and Managed Campaigns, in the US.

HCP Targeting with USA Flag & Stethoscope

Our HCP Targeting (including this Dermatologist Targeting Segment) is available in the USA only, delivered with geo-targeting to the United States.

Need to reach HCP audiences based outside the US? It’s harder, but we’ve had success targeting them through Clinical Websites and Contextual Targeting.

The Dermatologist Audience

There are about 13,000 practicing Dermatologists in the US, one of the smallest physician specialties, and demand keeps climbing as the population ages and chronic skin disease and skin cancer rates rise. That scarcity is the point: Dermatologists own how skin, hair and nail disease is diagnosed, treated and managed, which makes them one of the highest-value audiences in medicine for Pharmaceutical, Medical Device and Healthcare Technology advertisers. Dermatology is also two markets in one: a fast-growing medical and prescription side, and a large cosmetic and aesthetics side. It is a deeply subspecialized field: Medical Dermatology, Surgical Dermatology and Mohs Micrographic Surgery, Dermatopathology, Pediatric Dermatology, and Cosmetic Dermatology. Each is really its own sub-audience, with its own drugs, devices and buying decisions.

For scale, the American Academy of Dermatology counts more than 20,000 members, though not all are practicing US physicians.

Dermatologists work across more settings than most people realize. You’ll find them in private and increasingly private-equity-backed Dermatology Groups, in Academic Medical Centers, in Mohs Surgery Suites and Dermatopathology Labs, in Outpatient Clinics, and in Cosmetic and Aesthetic practices. Where a Dermatologist practices shapes their formularies, buying committees and device preferences, so the setting matters as much as the specialty.

Why Advertise to Dermatologists

Dermatologists sit on top of one of the fastest-growing prescribing markets in all of medicine. On the drug side they choose and manage Biologics like Dupilumab, Risankizumab, Guselkumab, Secukinumab and Ixekizumab, JAK Inhibitors like Upadacitinib, Abrocitinib and topical Ruxolitinib, PDE4 Inhibitors like Apremilast and Roflumilast, Retinoids like Isotretinoin and Tazarotene, plus Topical Corticosteroids and Antihistamines. On the device and aesthetics side they drive demand for Lasers, Phototherapy, Cryotherapy, Dermatoscopes, Mohs Surgical Equipment, and injectables like Botulinum Toxin and Dermal Fillers.

Their influence reaches well beyond their own patients. Dermatologists shape hospital and health-system formularies and sit on the committees that sign off capital equipment like Lasers and Imaging systems, and in private and private-equity-backed Dermatology Groups they often have a direct hand in what gets bought.

Training is a market of its own. Dermatologists complete a demanding Dermatology residency, are board-certified through the American Board of Dermatology, and many add fellowships in Mohs Micrographic Surgery, Dermatopathology or Pediatric Dermatology, all with ongoing CME requirements. Dermatology also runs one of the busiest congress calendars in medicine, with the AAD Annual Meeting, Fall Clinical Dermatology Conference, Maui Derm and the Society for Investigative Dermatology among them, and education and courses year-round. Together, that makes them a high-value audience for Pharmaceutical, Medical Device and Medical Education advertisers, as well as the medical conferences and congresses working to drive attendance.

Take an “Always On” Strategy for Targeting Dermatologists

Finding a small audience like Dermatologists is a needle-in-a-haystack job. There are only about 13,000 of them in the US, booked out for months and stretched across a growing patient population, and they’re some of the busiest people in medicine: moving between back-to-back clinic visits, procedures and surgery. You can rarely predict when one is online, whether it’s between patients, after a full clinic day or on a weekend.

That’s why we recommend an Always On strategy for an audience like this: run the campaign 24/7, 365 days a year so you reach Dermatologists whenever they surface, not just in a short burst. Continuous delivery builds reach and frequency over time, so you’re already in front of them by the time your message matters most.

An Always On budget goes further with an Omnichannel approach. Rather than betting on one screen, you reach Dermatologists across the whole day: on their phone in the staff room, through a podcast in the car, on the office desktop between patients, and on Connected TV while they unwind at home. Same audience, more moments, more chances for your message to land.

Dermatologists Targeting - Patient

Activating a Dermatologist Audience with our HCP Targeting

Activating a Dermatologist audience with our HCP Targeting is quick and simple. Choose the campaign activation setup that suits your team: run it yourself programmatically, or hand the whole campaign setup and management to our team.

Programmatic Activation

DSP Agnostic, we package our Dermatologist HCP audience segments as a Deal ID / PMP, so your own media traders can activate them in your own Programmatic workflow, retaining full control over campaign budget, creative, optimization and performance. Setup time frame is usually same day / next day for HCP Campaigns.

Managed Campaign Activation

Prefer us to run your HCP Campaigns? Our Expert Managed Campaign team plans, builds, manages and optimizes your Dermatologist campaign end to end across premium, brand-safe inventory. HCP Managed Campaigns typically take 5 to 7 working days to go live, from the initial discussion through Insertion Order and reporting setup.

HealthyAds’ HCP Targeting

HealthyAds’ HCP Targeting draws on multiple data partnerships to reach verified healthcare professionals at scale. Our partners hold audited, NPI-level records of US clinicians and resolve each one to their digital identities across devices, so your ads match real specialists like Dermatologists. The data is privacy-safe and de-identified, and your campaigns run on premium, brand-safe inventory.

Health Targeting is in our DNA

Since 2012, Healthy Ads has been the leader in Health Advertising, delivering Health Targeting across premium publisher content in Real Time. From OTC and Prescription (Rx) brands to B2B, we serve every kind of health advertiser. However you need to reach your audience, we have industry-leading advertising solutions to cover your health campaigns: Contextual Targeting, HCP Targeting, Website Category Targeting and Retargeting.

Related HCP Audiences

Dermatologists rarely work alone. They work alongside a wide range of specialists across primary care, diagnosis, treatment and long-term disease management, so you can reach these closely related HCP audiences with the same precision, scale and brand-safe reach through Healthy Ads HCP Targeting.

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To activate a HCP Targeting campaign for Dermatologists or any other medical professionals, download our Media Kit or contact our team to get started. We’ll help you plan the audience, channels and Always On strategy.

Frequently Asked Questions (FAQs)

A Dermatologist is a physician (MD or DO) who diagnoses and treats diseases of the skin, hair and nails, from Acne, Psoriasis and Atopic Dermatitis to Skin Cancer. In the US they complete a Dermatology residency after an internship and are board-certified through the American Board of Dermatology.

Around 13,000 practice in the United States, one of the smallest physician specialties, and demand runs well ahead of supply, with patients often waiting months for an appointment. It’s a small, high-value audience, which is why audience-based targeting works far better than hoping to catch them on a handful of medical sites.

Medical Dermatology, Surgical Dermatology and Mohs Micrographic Surgery, Dermatopathology, Pediatric Dermatology, and Cosmetic Dermatology. If your product fits one of these areas, we can target that subspecialty specifically.

A Dermatologist diagnoses and treats skin, hair and nail disease medically and through procedures. A Mohs Surgeon is a Dermatologist who subspecializes in Mohs Micrographic Surgery to remove Skin Cancer, and a Dermatopathologist is a Dermatologist who diagnoses skin disease under the microscope. They often work as one team, and we can target all three if your campaign needs the wider group.

Through our HCP Targeting. We package a Dermatologist audience segment you can run as a Deal ID / PMP in your own DSP, or hand to our managed team to run for you.

Our targeting is audience-based, not contextual, so we reach Dermatologists wherever they browse: news, finance, technology, sport, travel, food, lifestyle and health content. That’s much broader than health sites alone, across brand-safe, premium inventory.

No. It’s delivered with geo-targeting to the United States only. To reach HCP audiences based elsewhere, we use clinical websites and contextual targeting instead.

HCP Targeting reaches healthcare professionals: physicians, nurses, pharmacists and other clinicians, as an audience rather than by the page they’re on. Because it’s audience-based, we reach the professional wherever they browse, not just on medical sites.

Yes. The data is privacy-safe and de-identified, so you reach professional audiences without handling any personal health information.

Beyond Dermatologists, we build HCP segments for Cardiologists, Anesthesiologists, Rheumatologists, Oncologists, Pediatricians, Endocrinologists, General Practitioners, Gynecologists and more. See all the audiences we cover on our HCP Targeting page.

Last Updated: 10-Jul-2026