Targeting Nurse Practitioners in the US
Nurse Practitioners are one of the fastest-growing and most valuable healthcare audiences in the country, and unlike most Nurses, they diagnose and prescribe. There are more than 460,000 licensed Nurse Practitioners in the US, delivering more than a billion patient visits a year, and the role is projected to grow faster than almost any other in medicine. In much of the country they now practice with full authority, evaluating patients, ordering tests and prescribing independently. Our HCP Targeting is audience-based, not Contextual, so we reach the Nurse Practitioner as a clinician and as a person, wherever they browse: news, finance, technology, sport, travel, food, lifestyle and health content alike. That is broader reach across brand-safe, premium inventory, through Programmatic and Managed Campaigns, in the US.
Our HCP Targeting (including this Nurse Practitioner Targeting Segment) is available in the USA only, delivered with geo-targeting to the United States.
Need to reach HCP audiences based outside the US? It’s harder, but we’ve had success targeting them through Clinical Websites and Contextual Targeting.
The Nurse Practitioner Audience
There are more than 460,000 licensed Nurse Practitioners in the US, and the role is growing faster than almost any other in healthcare, projected to expand by around 40% this decade. Nurse Practitioners are Advanced Practice Registered Nurses with a master’s or doctoral degree who assess and diagnose patients, order and interpret tests, and prescribe medications, including controlled substances in many states. In about 30 states and Washington DC they practice with full authority, independent of a physician, and together they already deliver more than a billion patient visits a year. That combination of scale, growth and prescribing power makes Nurse Practitioners a high-value audience for Pharmaceutical, Medical Device, Diagnostics and Healthcare Technology advertisers.
Nurse Practitioners are also specialized by population and setting. Family (FNP), Adult-Gerontology (AGNP), Pediatric (PNP), Psychiatric Mental Health (PMHNP), Acute Care (ACNP) and Women’s Health Nurse Practitioners each function as their own sub-audience, with their own conditions, drugs and buying decisions. For scale, the American Association of Nurse Practitioners (AANP) is the largest professional body representing Nurse Practitioners of every specialty.
Nurse Practitioners work across more settings than almost any clinician. You will find them in Primary Care and Family Practice, in Retail and Urgent Care clinics, in specialty and Hospital settings, in Community and Rural Health where they often fill the physician gap, and increasingly through Telehealth. Where a Nurse Practitioner practices shapes the conditions they manage, the drugs they prescribe and the products they reach for, so the setting matters as much as the specialty.
Why Advertise to Nurse Practitioners
Nurse Practitioners are one of the most valuable prescribing audiences in healthcare, because they combine physician-level authority with the reach and growth of Nursing. They diagnose and manage conditions and write hundreds of millions of prescriptions a year across Primary Care and specialty medicine, from Diabetes, Hypertension and Cardiovascular therapies to Mental Health, Respiratory, Pain and Women’s Health treatments. As the front door to care for millions of patients, especially in rural and underserved areas, Nurse Practitioners increasingly decide which brand a patient starts and stays on.
Their influence reaches well beyond a single prescription. Nurse Practitioners select and recommend Medical Devices, Diagnostics and point of care testing, they drive adoption of new therapies and technologies, and in full practice authority states they own the treatment decision outright. Because so many are early in a long career and building their prescribing habits, winning the Nurse Practitioner early has lasting value for Pharmaceutical and Device brands.
Training and education are a market of their own. Nurse Practitioners hold a Master of Science in Nursing or a Doctor of Nursing Practice, are nationally certified in their population focus, and must complete ongoing CE and pharmacology hours to keep their licensure and prescriptive authority. Nurse Practitioners also run a busy conference calendar, led by the AANP National Conference alongside specialty and disease focused meetings year-round. Together, that makes them a high-value audience for Pharmaceutical, Medical Device, Diagnostics and Medical Education advertisers, as well as the conferences and congresses working to drive attendance.
Take an “Always On” Strategy for Targeting Nurse Practitioners
Nurse Practitioners are a fast-growing, in-demand clinical audience, and they are some of the busiest people in healthcare: carrying full patient panels across clinic, urgent care and telehealth, often with little downtime between visits. You can rarely predict when one is online, whether it is between patients, after a long clinic day or on a weekend.
That is why we recommend an Always On strategy for an audience like this: run the campaign 24/7, 365 days a year so you reach Nurse Practitioners whenever they surface, not just in a short burst. Continuous delivery builds reach and frequency over time, so you are already in front of them by the time your message matters most.
An Always On budget goes further with an Omnichannel approach. Rather than betting on one screen, you reach Nurse Practitioners across the whole day: on their phone between patients, through a podcast in the car, on the office desktop between visits, and on Connected TV while they unwind at home. Same audience, more moments, more chances for your message to land.
Activating a Nurse Practitioner Audience with our HCP Targeting
Activating a Nurse Practitioner audience with our HCP Targeting is quick and simple. Choose the campaign activation setup that suits your team: run it yourself programmatically, or hand the whole campaign setup and management to our team.
Programmatic Activation
DSP Agnostic, we package our Nurse Practitioner HCP audience segments as a Deal ID / PMP, so your own media traders can activate them in your own Programmatic workflow, retaining full control over campaign budget, creative, optimization and performance. Setup time frame is usually same day / next day for HCP Campaigns.
Managed Campaign Activation
Prefer us to run your HCP Campaigns? Our Expert Managed Campaign team plans, builds, manages and optimizes your Nurse Practitioner campaign end to end across premium, brand-safe inventory. HCP Managed Campaigns typically take 5 to 7 working days to go live, from the initial discussion through Insertion Order and reporting setup.
Healthy Ads’ HCP Targeting
Healthy Ads’ HCP Targeting draws on multiple data partnerships to reach verified healthcare professionals at scale. Our partners hold audited, NPI-level records of US clinicians and resolve each one to their digital identities across devices, so your ads match real specialists like Nurse Practitioners. The data is privacy-safe and de-identified, and your campaigns run on premium, brand-safe inventory.
Health Targeting is in our DNA
Since 2012, Healthy Ads has been the leader in Health Advertising, delivering Health Targeting across premium publisher content in Real Time. From OTC and Prescription (Rx) brands to B2B, we serve every kind of health advertiser. However you need to reach your audience, we have industry-leading advertising solutions to cover your health campaigns: Contextual Targeting, HCP Targeting, Website Category Targeting and Retargeting.
Related HCP Audiences
Nurse Practitioners rarely work alone. They coordinate care with the specialists their patients rely on across the urinary tract, men’s and women’s health, cancer and surgery. If you are targeting Nurse Practitioners, these related HCP audiences are worth reaching too.
To activate a HCP Targeting campaign for Nurse Practitioners or any other medical professionals, download our Media Kit or contact our team to get started. We’ll help you plan the audience, channels and Always On strategy.
Health Targeting Categories
Discover our Health Targeting Categories, all built on URL level Contextual Targeting. Cancer, Chronic Disease, General Health, Healthy Lifestyle, Infection, Medical Conditions, Sports and Targeting Healthcare Professionals, available for your next Advertising Campaign, Programmatic Deal or Managed Services campaign.
