Targeting Occupational Therapists in the US

Occupational Therapists are one of the largest and most valuable allied health audiences in the US, and one of the hardest to reach at scale. Roughly 160,000 Occupational Therapists help people of all ages do the everyday activities that matter to them after injury, illness or disability, working across hospitals, rehabilitation, schools, home health and mental health rather than a single setting. They make hands-on decisions about assistive devices, adaptive equipment, splints and rehabilitation technology every day. Our HCP Targeting is audience-based, not Contextual, so we reach the Occupational Therapist as a clinician and as a person, wherever they browse: news, finance, technology, sport, travel, food, lifestyle and health content alike. That is broader reach across brand-safe, premium inventory, through Programmatic and Managed Campaigns, in the US.

HCP Targeting with USA Flag & Stethoscope

Our HCP Targeting (including this Occupational Therapist Targeting Segment) is available in the USA only, delivered with geo-targeting to the United States.

Need to reach HCP audiences based outside the US? It’s harder, but we’ve had success targeting them through Clinical Websites and Contextual Targeting.

The Occupational Therapist Audience

There are roughly 160,000 Occupational Therapists in the US, a large and fast-growing allied health workforce spread across hospitals, outpatient rehabilitation, schools, home health, skilled nursing and mental health. That breadth is the point: Occupational Therapists help patients rebuild the skills of daily life after stroke, injury, surgery or with a disability or developmental condition, and they choose and recommend the assistive devices, adaptive equipment, splints, mobility aids and rehabilitation technology their patients use. Because they see patients repeatedly over long treatment plans and directly influence what equipment is bought and used, they are a high-value audience for Medical Device, Assistive Technology, Rehabilitation and Healthcare brands, even though they are dispersed across many settings and hard to reach through traditional channels.

Why Advertise to Occupational Therapists

Occupational Therapists sit at the point where clinical care meets daily living, and they shape a wide range of purchasing decisions. They recommend and fit assistive and adaptive devices, splints and orthoses, wheelchairs and mobility aids, home modifications, sensory and cognitive tools, and rehabilitation and telehealth technology. Their influence extends well beyond a single session. Occupational Therapists guide what families and caregivers buy for the home, advise employers on workplace adaptation and ergonomics, and drive adoption of new rehabilitation and assistive products across the settings they work in. Because they work closely with patients over long treatment episodes and are trusted for practical, real-world recommendations, reaching the Occupational Therapist is valuable to device, assistive technology and healthcare brands alike.

Take an “Always On” Strategy for Targeting Occupational Therapists

Occupational Therapist Targeting - Therapy SessionOccupational Therapists are a busy, hands-on audience, running back to back therapy sessions across schools, clinics and hospitals, with evaluations and paperwork around them. You can rarely predict when one is online, whether it is between sessions, after a full day of therapy or on a weekend.

That is why we recommend an Always On strategy for an audience like this: run the campaign 24/7, 365 days a year so you reach Occupational Therapists whenever they surface, not just in a short burst. Continuous delivery builds reach and frequency over time, so you are already in front of them by the time your message matters most.

An Always On budget goes further with an Omnichannel approach. Rather than betting on one screen, you reach Occupational Therapists across the whole day: on their phone between sessions, through a podcast in the car, on the office desktop between evaluations, and on Connected TV while they unwind at home. Same audience, more moments, more chances for your message to land.

Activating an Occupational Therapist Audience with our HCP Targeting

Activating an Occupational Therapist audience with our HCP Targeting is quick and simple. Choose the campaign activation setup that suits your team: run it yourself programmatically, or hand the whole campaign setup and management to our team.

Programmatic Activation

DSP Agnostic, we package our Occupational Therapist HCP audience segments as a Deal ID / PMP, so your own media traders can activate them in your own Programmatic workflow, retaining full control over campaign budget, creative, optimization and performance. Setup time frame is usually same day / next day for HCP Campaigns.

Managed Campaign Activation

Prefer us to run your HCP Campaigns? Our Expert Managed Campaign team plans, builds, manages and optimizes your Occupational Therapist campaign end to end across premium, brand-safe inventory. HCP Managed Campaigns typically take 5 to 7 working days to go live, from the initial discussion through Insertion Order and reporting setup.

Healthy Ads’ HCP Targeting

Healthy Ads’ HCP Targeting draws on multiple data partnerships to reach verified healthcare professionals at scale. Our partners hold audited, NPI-level records of US clinicians and resolve each one to their digital identities across devices, so your ads match real specialists like Occupational Therapists. The data is privacy-safe and de-identified, and your campaigns run on premium, brand-safe inventory.

Health Targeting is in our DNA

Since 2012, Healthy Ads has been the leader in Health Advertising, delivering Health Targeting across premium publisher content in Real Time. From OTC and Prescription (Rx) brands to B2B, we serve every kind of health advertiser. However you need to reach your audience, we have industry-leading advertising solutions to cover your health campaigns: Contextual Targeting, HCP Targeting, Website Category Targeting and Retargeting.

Related HCP Audiences

Occupational Therapists rarely work alone. They coordinate care with the specialists their patients rely on across the urinary tract, men’s and women’s health, cancer and surgery. If you are targeting Occupational Therapists, these related HCP audiences are worth reaching too.

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To activate a HCP Targeting campaign for Occupational Therapists or any other medical professionals, download our Media Kit or contact our team to get started. We’ll help you plan the audience, channels and Always On strategy.

Frequently Asked Questions (FAQs)

An Occupational Therapist, or OT, is a licensed healthcare professional who helps people of all ages do the everyday activities, or occupations, that matter to them after injury, illness or disability. They complete a master’s or doctoral degree and a national certification, and they work on skills for daily living, work, school and play, from dressing and cooking to fine motor control, cognition and returning to work. OTs practice in hospitals, rehabilitation, schools, mental health, home health and outpatient clinics.

There are roughly 160,000 Occupational Therapists in the US, according to the US Bureau of Labor Statistics, and the field is growing faster than most healthcare occupations. They work across hospitals, schools, rehabilitation, home health and mental health, which makes OTs a large but widely dispersed and hard-to-reach audience.

Occupational Therapists help people regain or build the skills they need for daily life. That includes recovering after stroke, injury or surgery, managing arthritis and chronic conditions, developmental support for children, hand therapy, cognitive and mental health rehabilitation, and adapting homes and workplaces with assistive equipment. Their goal is to help patients live as independently as possible, at home, at work and at school.

Both are rehabilitation therapists, but their focus differs. A Physical Therapist works mainly on movement, strength, balance and mobility, helping people walk and move without pain. An Occupational Therapist focuses on the everyday activities people need and want to do, from dressing, cooking and working to fine motor skills and cognition. The two often work together on the same patient, with the Physical Therapist restoring movement and the Occupational Therapist applying it to daily life.

We package Occupational Therapists as an audience segment you can activate through HCP Targeting. It is audience-based, not Contextual, so your ads follow verified Occupational Therapists across premium, brand-safe inventory wherever they browse, delivered Programmatically as a Deal ID or PMP, or run for you as a Managed Campaign.

Everywhere they spend time online, not just on medical sites. Because our targeting is audience-based, your ads reach Occupational Therapists across news, finance, technology, sport, travel, food, lifestyle and health content, and across devices, from mobile and desktop to Connected TV.

Our HCP Targeting is available in the USA only, delivered with geo-targeting to the United States. To reach Occupational Therapists or other Healthcare Professionals based outside the US, we use Clinical Websites and Contextual Targeting instead.

HCP Targeting is advertising that reaches Healthcare Professionals as an audience, wherever they browse, rather than by the page they are on. It uses privacy-safe, de-identified data to match verified clinicians like Occupational Therapists, so your message reaches the right people across brand-safe, premium inventory.

Yes. Our HCP Targeting uses privacy-safe, de-identified data from audited partners, with no personal health information exposed. Clinicians are matched at the audience level and campaigns run on premium, brand-safe inventory.

We can target a wide range of Healthcare Professionals, from Primary Care through to specialists. Explore the full list on our Targeting Health Care Professionals page.

Last Updated: 18-Jul-2026

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