What is 1st Party Data ?

1st Party Data is the type of information commonly used in marketing and advertising. This term defines data that is collected directly from users such as website visitors, and stored for advertising and marketing purposes.

1st Party Data typically includes data such as: behavioral data (actions and interests), subscription data, names and contact information, and social data. This type of data usually means that advertisers, publishers or marketers have previous relationships with customers so it’s commonly stored in customer relationship management systems. Due to this relationship, data such as surveys and feedback can also be stored as 1st party data.

1st Party Data is commonly considered to be the most valuable data as it is collected directly from the source (visitors and customers) across systems that a business owns. It’s among the most cost-effective data types, as well.

Privacy concerns regarding 1st Party Data are minimal, and it’s also relevant and accurate as it comes directly from audience marketers and advertisers are targeting, or customers.

1st Party Data’s value for marketers, advertisers and business owners lies in its personalization and forecasting capabilities. By analyzing the behavior of their customers and audience, marketers can predict customers’ future behavior, and tailor their offer to different audience segments.

« Back to Programmatic Glossary Index

Health Targeting Categories

Discover a wide range of Health Targeting Categories based on Contextual Targeting for your next Advertising Campaign or Programmatic Deals. Explore our offerings in Medical Conditions, Healthy Lifestyle, Chronic Diseases, Infections, Sports, and General Health to reach your desired audience at scale effectively.

Let’s Get Started ! 

Let the Healthy Ads team walk you through all the options available to ensure that your Health, Fitness, Pharmaceutical or Medical campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.