What is a First Price Auction ?
A First Price Auction (sometimes referred to as a First Price Sealed Bid Auction or a Blind Auction) is where bidders submit the highest bid price they are prepared to pay and the highest bidder wins.
For example, if there are three bids of $5.00, $5.50 and $6.00, then the highest bid of $6.00 is the winner and pays a final clearing price of $6.00
A First Price Auction does not see any price reduction, like a Second Price Auction does.
« Back to Programmatic Glossary Index