What is GRP ?

GRP stands for Gross Rating Point and is a measure of the size of an advertising campaign in relation to the size of the targeted audience or population. GRPs quantify impressions as a percentage of the target population, and can often exceed 100%.

GRPs are used predominantly as a measure of TV media with high potential exposures or impressions and are used to compare the success of elements in a media plan.



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Last Updated: 22-Nov-2024

Health Targeting Categories

Discover our Health Targeting Categories, all built on URL level Contextual Targeting. Cancer, Chronic Disease, General Health, Healthy Lifestyle, Infection, Medical Conditions, Sports and Targeting Healthcare Professionals, available for your next Advertising Campaign, Programmatic Deal or Managed Services campaign.

Cancer Targeting from Healthy Ads

Cancer Targeting

Chronic Disease Targeting from Healthy Ads

Chronic Disease Targeting

General Health Targeting from Healthy Ads

General Health Targeting

Healthy Lifestyle Targeting from Healthy Ads

Healthy Lifestyle Targeting

Infection Targeting from Healthy Ads

Infection Targeting

Medical Conditions Targeting from Healthy Ads

Medical Conditions Targeting

Sports Targeting from Healthy Ads

Sports Targeting

Targeting Healthcare Professionals from Healthy Ads

Targeting Healthcare Professionals

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Let the Healthy Ads team walk you through all the options available to ensure that your Health, Fitness, Pharmaceutical or Medical campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.