What is a Second Price Auction ?

A Second Price Auction (sometimes referred to as a Vickrey Auction) is where each bidder submits a bid which is the highest amount they are willing to pay. The highest bidder wins but the price paid is the second-highest bid plus $0.01.

For example, if the highest bid is $9 and the second highest bid is $5.55 then the highest bidder pays a clearing price of $5.56

In a second price auction, the advertiser expects to have their price reduced.

Related Glossary Terms:


« Back to Programmatic Glossary Index

Health Targeting Categories

Discover a wide range of Health Targeting Categories based on Contextual Targeting for your next Advertising Campaign or Programmatic Deals. Explore our offerings in Medical Conditions, Healthy Lifestyle, Chronic Diseases, Infections, Sports, and General Health to reach your desired audience at scale effectively.

Cancer Targeting

Cancer Targeting

Chronic Disease Targeting

Chronic Disease Targeting

General Health Targeting

General Health Targeting

HCP Targeting

HCP Targeting

Healthy Lifestyle Targeting

Healthy Lifestyle Targeting

Infection Targeting

Infection Targeting

Medical Conditions Targeting

Medical Conditions Targeting

Sports Targeting

Sports Targeting

Let’s Get Started ! 

Let the Healthy Ads team walk you through all the options available to ensure that your Health, Fitness, Pharmaceutical or Medical campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.