The 728×90 Ad Unit or Leaderboard as it is often referred is typically placed at the top of a website either above the content or within the header itself. Because its usually above the fold placement on many websites the 728×90 performs extremely well for branding campaigns, especially when high viewability is essential.
Across Healthy Ads, the 728×90 Ad Unit is popular on large healthy websites and blogs and is often run nearby a 300×250 for maximum exposure for advertisers.
From a branding perspective, the 728×90 is considered by most advertisers as a strong performing ad unit, and is used on nearly every campaign run on Healthy Ads.
Features of the 728×90 Ad Unit;
- Commonly placed Above the Fold
- Typically High Viewability
- Consistent Results for Advertisers
- Can be run as an expandable unit or standard unit
- Ideal for all types of Rich Media
- Approved IAB Ad Unit
Don’t have a 728×90 Ad Creative ?
Healthy Ads can take your existing creative assets and develop 728×90 ad units for your campaign using your brand standards quickly and cost effectively.
Need Creative Specifications for a 728×90 Ad Unit?
See our Advertising Specifications