728×90 / Leaderboard Ad Unit

728x90 Leaderboard Ad Unit


The 728×90 Ad Unit or Leaderboard as it is often referred is typically placed at the top of a website either above the content or within the header itself. Because its usually above the fold placement on many websites the 728×90 performs extremely well for branding campaigns, especially when high viewability is essential.

Across Healthy Ads, the 728×90 Ad Unit is popular on large healthy websites and blogs and is often run nearby a 300×250 for maximum exposure for advertisers.

From a branding perspective, the 728×90 is considered by most advertisers as a strong performing ad unit, and is used on nearly every campaign run on Healthy Ads.

Features of the 728×90 Ad Unit;

  • Commonly placed Above the Fold
  • Typically High Viewability
  • Consistent Results for Advertisers
  • Can be run as an expandable unit or standard unit
  • Ideal for all types of Rich Media
  • Approved IAB Ad Unit

Don’t have a 728×90 Ad Creative ?

Healthy Ads can take your existing creative assets and develop 728×90 ad units for your campaign using your brand standards quickly and cost effectively.

Need Creative Specifications for a 728×90 Ad Unit?

See our Advertising Specifications


Let’s Get Started ! 

Let the Healthy Ads team walk you through all the options available to ensure that your Health, Fitness, Pharmaceutical or Medical campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.