728×90 / Leaderboard Ad Unit
The 728×90 Ad Unit or Leaderboard as it is often referred is typically placed at the top of a website either above the content or within the header itself. Because its usually above the fold placement on many websites the 728×90 performs extremely well for branding campaigns, especially when high viewability is essential.
Across Healthy Ads, the 728×90 Ad Unit is popular on large healthy websites and blogs and is often run nearby a 300×250 for maximum exposure for advertisers.
From a branding perspective, the 728×90 is considered by most advertisers as a strong performing ad unit, and is used on nearly every campaign run on Healthy Ads.
Features of the 728×90 Ad Unit;
Commonly placed Above the Fold
Typically High Viewability
Consistent Results for Advertisers
Can be run as an expandable unit or standard unit
Ideal for all types of Rich Media
Approved IAB Ad Unit