Kidney cancer begins in the kidneys as a result of uncontrolled cell division. The abnormal cell growth leads to the formation of a lump (cancerous tumor), which can then spread to other organs such as brain or lungs.
There are different types of kidney or renal cancer. Some are common, while others are less common. Renal cell carcinoma (RCC) is the most prevalent type of cancer in adults, while Wilms’ tumor is common among children. There are different subtypes of renal cell carcinoma, such as clear cell RCC (the most common type of RCC) and non-clear cell RCC (papillary, chromophobe, medullary carcinoma, multilocular cystic). Other renal cancers include transitional cell carcinomas, renal sarcomas, and Wilms tumors.
Renal cancer can affect anyone predisposed to the risk factors. Some common risk factors include gender (men are twice as likely to develop renal cancer), smoking, high blood pressure, obesity, long-term exposure to asbestos, family history of renal cancer or certain genetic disorders, prolonged dialysis treatment, and age (older people are more prone to kidney cancer than younger people).
As kidney cancer advances, it produces noticeable symptoms such as a lump in the kidney region, high blood pressure, blood in the urine, fatigue, unexplained weight loss, bone pain, pain on the side or back, anemia, and fever.
Kidney cancer treatment may involve surgery or therapy. Commonly used therapies include immunotherapy and targeted therapy, while chemotherapy and radiotherapy are also used in some cases. Sometimes surgery and therapy treatment may be combined. People with advanced cancer may also receive a combination of different therapies. Treatments are classified as either local or systematic treatments, depending on the nature of administration. Local treatments (surgery) focus on the tumor and do not affect other body parts. In contrast, systematic treatment (drug therapy) involves administering drugs into the bloodstream or orally, thereby reaching the cancerous cells wherever they are in the body. Finally, palliative treatment may be administered to relieve symptoms when cancer cannot be removed.
We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies and healthcare providers looking to reach patients with Kidney Renal Cancer.
Across our managed publishers, we see a significant number of Kidney Renal Cancer related searches each month. This provides a unique opportunity to advertise Cancer treatments and associated services.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach Patients with Kidney Renal Cancer
We offer the ability to either advertise on pages next to articles about Kidney Renal Cancer or to people who have previously looked at Kidney Renal Cancer related articles or blogs in the past. We know that people looking at content related to Cancer either have or suspect they have Cancer. They are also most probably about to go out to discuss their symptoms with their doctor or specialist and may suggest treatment options they have read about online. This is an ideal time for Direct to Consumer Advertising (DTC) for medications or therapies that treat Kidney Renal Cancer.
Kidney Renal Cancer Targeting Solutions
Realtime Kidney Renal Cancer Targeting
Our Realtime Kidney Renal Cancer Targeting option allows an advertiser to run their advertising next to Kidney Renal Cancer content webpages as the researcher looks at the page. This is the ultimate solution for advertising Cancer treatment options or preventions. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
Kidney Renal Cancer Audience Targeting
Our Kidney Renal Cancer Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Kidney Renal Cancer related content over the last 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular Kidney Renal Cancer Searches
We see a wide range of Kidney Renal Cancer searches and content across our managed publishers. The top twenty searches we see related to Kidney Renal Cancer include;