Melanoma is a kind of skin cancer that begins in the cells that create melanin, the pigment that gives your skin its color. It can also form in your eyes and, in rare cases, internal organs like your intestines.
Skin cancer in the form of Melanoma is dangerous and quick to spread. It is the most lethal form of skin cancer while being less common than other varieties because, if untreated, it can migrate to other body parts.
Although the specific cause of Melanoma is unknown, your risk of getting the disease rises when you are exposed to ultraviolet (UV) radiation from the sun, tanning beds, or tanning lamps. A compromised immune system, fair skin, a history of sunburns, numerous moles or moles that are unique, a family history of Melanoma, or any of these conditions increase your risk.
A mole that already exists may alter in size, shape, color, or feel, or a new, unusual-looking growth may appear on your skin. These are typically the early indications of Melanoma. Melanomas can appear anywhere on your body, but they typically do so on the back, arms, face, legs, and other exposed parts that have been exposed to the sun.
If Melanoma is identified and treated early on, before it has a chance to spread, the chance of survival is improved. To identify any changes that could indicate Melanoma or other skin cancers, doctors advise regular self-examination of your skin.
We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies and healthcare providers that are looking to reach patients with Melanoma.
Across our managed publishers, we see a significant number of Melanoma related searches each month. This provides a unique opportunity to advertise Melanoma treatments and associated services.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach Patients with Melanoma
We offer the ability to either advertise on pages next to articles about Melanoma or to people who have previously looked at Melanoma related articles or blogs in the past. We know that people looking at content related to Melanoma either have it themselves or know someone that does have it. They are also most probably about to go out to discuss their symptoms with their doctor or specialist and may suggest treatment options they have read about online. This is an ideal time for Direct to Consumer Advertising (DTC) for medications or therapies that treat Melanoma.
Melanoma Targeting Solutions
Realtime Melanoma Targeting
Our Realtime Melanoma Targeting option allows an advertiser to run their advertising next to Melanoma content webpages as the researcher looks at the page. This is the ultimate solution for advertising Melanoma treatment options or preventions. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
Melanoma Audience Targeting
Our Melanoma Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Melanoma related content over the last 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular Melanoma Searches
We see a wide range of Melanoma searches and content across our managed publishers. The top twenty searches we see related to Melanoma include;