Alzheimer’s Targeting Solutions
Alzheimer’s Disease is a progressive disease that destroys memory and other important mental functions. Brain cell connections and the cells degenerate and die resulting in poor memory and inability to look after oneself. Memory loss and confusion are the main symptoms and as the disease progresses personality and behaviour may change. The cause is not known but there are certain risk factors such as family history of someone with Alzheimer’s and having diabetes, hypertension and high cholesterol also places you at an increased likelihood of getting Alzheimer’s yourself. Alzheimer’s has no cure, but medication and management strategies may temporarily improve symptoms.
We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and likelihood of recurrence are just some of the frequently searched terms. Online advertising is ideal for companies such as pharmaceutical companies and pharmacy companies looking to reach patients with Alzheimer’s or their families and carers.
Across our managed publishers, we see a significant number of Alzheimer’s related searches each month. This provides a unique opportunity to advertise Alzheimer’s products and associated services.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach Patients suffering Alzheimer’s
We offer the ability to either advertise on pages next to articles about Alzheimer’s or to people who have previously looked at Alzheimer’s articles or blogs in the past. We know that people looking at content related to Alzheimer’s either have or suspect they have this condition or are concerned about someone they care about. They are also most probably about to go out to discuss their symptoms with their doctor or general practitioner and be provided a treatment plan by them. This is an ideal time for Direct to Consumer Advertising (DTC) for medications that manage Alzheimer’s Disease.
Alzheimer’s Targeting Solutions
Realtime Alzheimer’s Targeting
Our Realtime Alzheimer’s Targeting option allows an advertiser to run their advertising next to Alzheimer’s content webpages as the researcher looks at the page. This is the ultimate solution for advertising Alzheimer’s treatment options or prevention’s. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
Alzheimer’s Audience Targeting
Our Alzheimer’s Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Alzheimer’s related content over the last 30 to 60 days. This offers significantly larger scale than our Realtime Targeting option.
Popular Alzheimer’s Searches
We see a wide range of Alzheimer’s Disease searches and content across our managed publishers. There is a significant number of Alzheimer’s searches each month. The top twenty searches we see related to Alzheimer’s Disease include;