Cholesterol is a type of fat that is part of all animal cells. It is essential for many of the body’s metabolic processes, including the production of hormones, bile and vitamin D. However, too much ‘bad’ cholesterol called LDL, can clog up arteries and can lead to heart disease and stroke. High cholesterol is treated by making changes in diet and lifestyle and if these are not successful in reducing LDL levels then you may be prescribed medication.
We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies and healthcare providers looking to reach patients with Cholesterol.
Across our managed publishers, we see a significant number of Cholesterol related searches each month. This provides a unique opportunity to advertise Cholesterol treatments and associated services.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach Patients suffering High Cholesterol
We offer the ability to either advertise on pages next to articles about Cholesterol or to people who have previously looked at Cholesterol related articles or blogs in the past. We know that people looking at content related to Cholesterol either have or suspect they have Cholesterol. They are also most probably about to go out to discuss their symptoms with their doctor and be provided a management or treatment plan by them. This is an ideal time for Direct to Consumer Advertising (DTC) for medications or therapies that treat high Cholesterol.
Cholesterol Targeting Solutions
Realtime Cholesterol Targeting
Our Realtime Cholesterol Targeting option allows an advertiser to run their advertising next to Cholesterol content webpages as the researcher looks at the page. This is the ultimate solution for advertising Cholesterol prevention or treatment options. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
Cholesterol Audience Targeting
Our Cholesterol Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Cholesterol related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular Cholesterol Searches
We see a wide range of Cholesterol searches and content across our managed publishers. There is a significant number of Cholesterol searches each month. The top twenty searches we see related to Cholesterol include;