Dementia is a group of symptoms associated with decline in memory or other thinking skills severe enough to reduce a person’s ability to perform everyday activities. It is usually caused by physical changes in the brain, such as damage to brain cells, and it is most commonly seen in older adults.
There is no cure for dementia, but treatments can help manage its symptoms, including medication to manage symptoms such as memory loss, mood swings, or agitation. Additionally, non-pharmacological approaches such as occupational therapy, speech and language therapy, and physical exercise may also help improve quality of life for people with dementia.
Dementia affects people of all ages, ethnicities, and social backgrounds, but it is most commonly diagnosed in older adults. The risk of developing dementia increases with age, but it is not a normal part of aging.
We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and likelihood of recurrence are just some of the frequently searched terms. Online advertising is ideal for companies such as pharmaceutical companies and pharmacy companies looking to reach patients with Dementia or their families and carers.
Across our managed publishers, we see a significant number of Dementia related searches each month. This provides a unique opportunity to advertise Dementia treatment options and associated services.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach Patients with Dementia
We offer the ability to either advertise on pages next to articles about Dementia or to people who have previously looked at Dementia articles or blogs in the past. We know that people looking at content related to Dementia either have or suspect they have this condition or are concerned about someone they care about. They are also most probably about to go out to discuss their symptoms with their doctor or general practitioner and be provided a treatment plan by them. This is an ideal time for Direct to Consumer Advertising (DTC) for medications that can help treat Dementia or slow down its progression.
Dementia Targeting Solutions
Realtime Dementia Targeting
Our Realtime Dementia Targeting option allows an advertiser to run their advertising next to Dementia content webpages as the researcher looks at the page. This is the ultimate solution for advertising Dementia treatment and prevention options. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
Dementia Audience Targeting
Our Dementia Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Dementia related content over the last 30 to 60 days. This offers significantly larger scale than our Realtime Targeting option.
Popular Dementia Searches
We see a wide range of Dementia Disease searches and content across our managed publishers. There is a significant number of Dementia searches each month. The top twenty searches we see related to Dementia include;