Long Covid Targeting Solutions
Long COVID, also known as post-acute sequelae of SARS-CoV-2 infection (PASC), refers to a condition where individuals experience persistent symptoms or develop new symptoms that extend beyond the acute phase of COVID-19. While most people with COVID-19 experience mild to moderate symptoms and recover within a few weeks, some individuals continue to experience symptoms for weeks or even months after the initial infection has resolved.
The specific symptoms and their duration can vary widely among individuals, but some common long COVID symptoms include:
- Fatigue or exhaustion
- Shortness of breath or difficulty breathing
- Brain fog or difficulty concentrating
- Muscle or joint pain
- Headaches
- Sleep disturbances
- Loss of taste or smell
- Chest pain or palpitations
- Depression or anxiety
- Digestive issues
Long COVID can affect individuals of all ages, including those who initially had mild or asymptomatic cases of COVID-19. The exact cause of long COVID is still being investigated, but it is believed to be a complex interplay of various factors, including persistent viral activity, immune dysregulation, inflammation, and potential damage to organs and tissues.
The impact of long COVID on individuals’ daily lives can be significant, leading to reduced quality of life, work limitations, and challenges in performing usual activities. It is important for individuals experiencing prolonged COVID-19 symptoms to seek medical attention and consult with healthcare professionals who can provide appropriate evaluation, management, and support.
Researchers and healthcare providers continue to study and learn more about long COVID to better understand its causes, risk factors, and effective management strategies.
We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies and healthcare providers looking to reach patients with Long Covid.
Across our managed publishers, we see a significant number of Long Covid related searches each month. This provides a unique opportunity to advertise Long Covid treatments and therapies.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach Patients with Long Covid
We offer the ability to either advertise on pages next to articles about Long Covid or to people who have previously looked at Long Covid related articles or blogs in the past. We know that people looking at content related to Long Covid either have or suspect they or a loved one has Long Covid. They are also most probably about to go out to discuss their symptoms with their doctor or specialist and may suggest treatment options they have read about online. This is an ideal time for Direct to Consumer Advertising (DTC) for medications or therapies that treat Long Covid.
Long Covid Targeting Solutions
Realtime Long Covid Targeting
Our Realtime Long Covid Targeting option allows an advertiser to run their advertising next to Long Covid content webpages as the researcher looks at the page. This is the ultimate solution for advertising Covid treatment options or preventions. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
Long Covid Audience Targeting
Our Long Covid Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Long Covid related content over the last 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular Long Covid Searches
We see a wide range of Long Covid searches and content across our managed publishers. The top twenty searches we see related to Long Covid include;
- Long Covid
- Long Covid symptoms
- Long Covid recovery
- Long Covid duration
- Long Covid support
- Long Covid fatigue
- Long Covid brain fog
- Long Cancer shortness of breath
- What is Long Covid?
- Long Covid chest pain
- Long Covid and mental health
- Long Covid neurological symptoms
- Long Covid research
- Long Covid vaccination
- Long Covid risk factors
- Long Covid long term effects
- Long Covid rehabilitation
- Long Covid specialist
- Long Covid patient experiences
- Long Covid prognosis
Health Targeting Categories
Discover a wide range of Health Targeting Categories based on Contextual Targeting for your next Advertising Campaign or Programmatic Deals. Explore our offerings in Medical Conditions, Healthy Lifestyle, Chronic Diseases, Infections, Sports, and General Health to reach your desired audience at scale effectively.
