Mental health is a wide range of conditions that affect your behaviour, mood, thoughts and how you relate to others. Mental illnesses include depression, anxiety, bipolar, obsessive compulsive disorder, post traumatic stress disorder, schizophrenia and eating disorders. Treatment of mental illnesses include medication, psychotherapy such as cognitive behaviour therapy and residential or in hospital treatment programs. Looking after your mental health is very important and strategies like eating well, doing daily exercise and staying connected with friends and family can assist with maintaining a positive outlook on life.
We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies and healthcare providers looking to reach patients with Mental Illness.
Across our managed publishers, we see a significant number of Mental Health related searches each month. This provides a unique opportunity to advertise Mental Illness treatments and associated services.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach Patients suffering Mental Illness
We offer the ability to either advertise on pages next to articles about Mental Health or to people who have previously looked at Mental Illness related articles or blogs in the past. We know that people looking at content related to Mental Illness either have or suspect they have a Mental Illness. They are also most probably about to go out to discuss their symptoms with their doctor and be provided a management or treatment plan by them. This is an ideal time for Direct to Consumer Advertising (DTC) for medications or therapies that treat Mental Illness.
Mental Health Targeting Solutions
Realtime Mental Health Targeting
Our Realtime Mental Health Targeting option allows an advertiser to run their advertising next to Mental Health webpages as the researcher looks at the page. This is the ultimate solution for advertising Mental Illness treatment options or prevention’s. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
Mental Health Audience Targeting
Our Mental Health Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Mental Illness related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular Mental Health Searches
We see a wide range of Mental Health searches and content across our managed publishers. There is a significant number of Mental Health searches each month. The top twenty searches we see related to Mental Health include;