Palliative care is a specialized form of medical care that focuses on improving the quality of life for patients facing serious or life-threatening illnesses. It is designed to provide relief from the physical, emotional, and spiritual symptoms and stresses that often accompany such conditions.
The goal of palliative care is not to cure the illness itself but rather to provide comfort and support to patients and their families. It may involve pain management, symptom relief, emotional and spiritual support, and other forms of care tailored to the individual needs and preferences of the patient.
Palliative care can be provided at any stage of a serious illness and may be delivered alongside curative treatments or as the primary approach to care. It is often provided by a multidisciplinary team of healthcare professionals, including doctors, nurses, social workers, chaplains, and other specialists.
Overall, palliative care seeks to enhance the quality of life for patients and their families, offering comfort and support during what can be a difficult and challenging time.
We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies and healthcare providers looking to reach carers and patients needing Palliative Care.
Across our managed publishers, we see a large number of Palliative Care related searches each month. This provides a unique opportunity to advertise Palliative Care Hospitals and pain relief treatments and therapies.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach Patients needing Palliative Care
We offer the ability to either advertise on pages next to articles about Palliative Care or to people who have previously looked at Palliative Care related articles or blogs in the past. We know that people looking at content related to Palliative Care may be caring for someone chronically unwell or may be looking at support and treatments to enhance their own quality of life. This is an ideal time for Direct to Consumer Advertising (DTC) for medications or therapies that assist those seeking Palliative Care.
Palliative Care Targeting Solutions
Realtime Palliative Care Targeting
Our Realtime Palliative Care Targeting option allows an advertiser to run their advertising next to Palliative Care webpages as the researcher looks at the page. This is the ultimate solution for advertising Palliative Care treatment options or health care providers. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
Palliative Care Audience Targeting
Our Palliative Care Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Palliative Care related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular Palliative Care Searches
We see a wide range of Palliative Care searches and content across our managed publishers. There is a significant number of Palliative Care searches each month. The top twenty searches we see related to Palliative Care include;