Deafness, often known as hearing loss, is the lack or reduced ability to hear sounds. This might range from minor hearing loss to severe deafness. Either one ear (unilateral) or both ears (bilateral) may be impacted.
Hearing loss is classified into two types: conductive and sensorineural. Conductive hearing loss occurs when sound cannot pass properly from the outer ear to the eardrum and the middle ear’s small bones (ossicles). This might be caused to obstructions, infection, ear structural anomalies, or even physical damage. The cochlea or the nerve connections that carry sound from the cochlea to the brain might become damaged, which causes sensorineural hearing loss. Aging, exposure to loud noise, specific medications, illnesses, genetics, or injury-related damage can all contribute to this.
Mixed hearing loss refers to when a person has a combination of both forms of hearing loss. Additionally, there is a syndrome known as auditory neuropathy spectrum disorder (ANSD) where sound enters the ear normally but is not organized in a way that the brain can understand due to damage to the inner ear or hearing nerve.
A hearing test can detect hearing loss, which can happen at any age. It can be controlled in many ways, depending on its kind and severity, including by using hearing aids, cochlear implants, or other assistive technology. Lip reading and sign language may also be significant communication aids for some persons.
We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as Hearing Aid device companies and healthcare providers looking to reach individuals who have Deafness.
Across our managed publishers, we see a significant number of Deafness or Hearing related searches each month. This provides a unique opportunity to advertise new treatment options and products to assist individuals with Deafness.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach individuals with Deafness
We offer the ability to either advertise on pages next to articles about Deafness or to people who have previously looked at Deafness related articles or blogs in the past. We understand that people who view content related to Deafness may be experiencing it or suspect they have a hearing impairment. The individual may have been advised by a healthcare professional to undergo a Hearing test or be referred to an Audiologist. This is an ideal time for Direct to Consumer Advertising (DTC) of products designed to address Deafness.
Deafness Targeting Solutions
Realtime Deafness Targeting
Our Realtime Deafness Targeting option allows an advertiser to run their advertising next to Deafness webpages as the researcher looks at the page. This is the ultimate solution for advertising Deafness products and treatments. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
Deafness Audience Targeting
Our Deafness Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Deafness related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular Deafness Searches
We see a large number of Deafness related searches each month and have a wide range of Deafness content across our managed publishers. The top twenty searches we see related to Deafness are;