Fertility Targeting

Fertility Targeting Solutions 

The term “Fertility” describes the ability to conceive and have offspring.  It relates to a woman’s ability to become pregnant, whereas a man’s ability to impregnate. Fertility issues can emerge from a variety of sources and impact both men and women. Here are some of the most prevalent fertility issues:

• Age: A woman’s fertility normally begins to diminish in her early 30s, with a bigger decline beyond the age of 35. Men’s fertility drops with age, but at a slower rate than women’s.
• Ovulation Issues: These diseases, which include polycystic ovary syndrome (PCOS), hypothalamus dysfunction, and premature ovarian failure, are typical causes of female infertility.
• Endometriosis: This disease develops when the tissue that normally lines the uterus grows outside of it. This can result in scar tissue and adhesions, which can impair fertility.
• Male factor Infertility: Low sperm production, deficient sperm activity, or obstacles that prevent sperm from reaching the semen can all contribute to this.
• Hormonal Imbalances: Both female and male fertility may be impacted by conditions such as hypothyroidism or hyperthyroidism, hyperprolactinemia, and diseases of the pituitary or adrenal glands.

Certain lifestyle aspects can affect fertility. These include smoking, drinking alcohol or using drugs, being overweight or underweight, or having a lot of stress. Keep in mind that infertility is a complicated problem that can be brought on by a variety of causes in either spouse. It is best to get assistance from a healthcare professional or a fertility specialist if a person or couple is experiencing infertility in order to understand the potential causes and investigate treatment options.

We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies, and healthcare providers targeting individuals seeking Fertility related information.

Across our managed publishers, we see a significant number of Fertility related searches each month. This provides a unique opportunity to advertise new treatment options and products that can aid individuals dealing with Fertility issues.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach Individuals with Fertility
We offer the ability to either advertise on pages next to articles about Fertility or to people who have looked at Fertility related articles or blogs in the past. We understand that people who engage with Fertility content either have personal experience with Fertility issues or are closely connected to someone who does.  They are also most probably about to go out to discuss their symptoms with their doctor and be provided a management plan by them or be referred to a specialist. This is an ideal time for Direct to Consumer Advertising (DTC) for Fertility treatment options.

Fertility Targeting Solutions

Realtime Fertility Targeting
Our Realtime Fertility Targeting option allows an advertiser to run their advertising next to Fertility webpages as the researcher looks at the page. This is the ultimate solution for advertising Fertility related products and services. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply, and via a Media Plan via Managed Services.

Fertility Audience Targeting
Our Fertility Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Fertility-related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular Fertility Searches
We see a large number of Fertility related searches each month and have a wide range of Fertility content across our managed publishers. The top twenty searches we see related to Fertility are;