Fertility Targeting Built on Contextual Signals
Fertility is the ability to conceive, and the path to get there runs through Ovulation tracking, Fertility testing, supplements and treatment. Searches for Fertility, Ovulation, Trying To Conceive and How To Get Pregnant run past 1 million a month worldwide, with millions more looking up Ovulation Calculators, Fertility Tests, IVF and Fertility Clinics every month.
We place your Ads next to the real content people read while they try to conceive, next to articles like “How to Boost Your Fertility Naturally,” “How to Track Your Ovulation” and “Best Fertility Supplements for Trying to Conceive.”
The Fertility Audience
The Fertility Audience is mostly women and couples of reproductive age, typically 28 to 42, along with the partners planning a pregnancy together. Their content is read in two clear stages. First come those just starting out, tracking Ovulation, reading how to conceive faster and buying Ovulation kits and Prenatal vitamins. Then come those who have been trying longer, researching Fertility tests, causes of infertility, IVF and specialist treatment, often for months or years. This second group is a committed, high-intent Audience and a strong Repeat Purchase one: Ovulation test strips, Fertility supplements, Prenatal vitamins and at-home Fertility tests are bought and re-bought cycle after cycle, across a journey that can run well beyond a year.
Why Advertise Around Fertility Content
Someone reading a page specifically about Fertility is usually actively trying to conceive, making them highly relevant to advertisers at an emotional, high-spending moment. That content may sit on one of the major Health websites, or as a single relevant article within a News, Lifestyle, Parenting, Family or Women’s website. URL level targeting finds these individual high intent pages, even when nothing else on the website relates to Fertility.
Who Advertises with Fertility Targeting
Fertility reaches people at an emotional, high-spending moment, when they are actively investing in conceiving and will try almost anything that helps.
| Advertiser Type | Products and Services | Buying Pattern |
|---|---|---|
| Fertility Supplements | Prenatal Vitamins, CoQ10, Male Fertility Supplements | Repeat Purchase |
| Ovulation & Fertility Tests | Ovulation Test Kits, At-Home Fertility Tests, Hormone Tests | Repeat Purchase |
| Fertility Clinics & IVF | IVF, IUI, Egg Freezing, Reproductive Endocrinology | Lead Generation |
| Fertility Tracking Tech | Cycle Tracking Apps, Wearables, Basal Thermometers | Subscription |
| Pharma & Hormone Therapy | Fertility Medications, Hormone Treatments | Lead Generation |
| Diagnostics & Testing | Semen Analysis, AMH & Hormone Panels, Genetic Screening | Lead Generation |
From first-cycle Ovulation kits to full IVF programs, Fertility Targeting reaches the whole path to conception.
Where Will My Fertility Advertisements Run?
Our Fertility Audience moves through a clear journey, and the content they read maps to it. People just starting out read How To Get Pregnant Faster, How To Track Your Ovulation and Best Foods For Fertility as they plan. As the months pass they search causes and testing, from Signs Of Ovulation and Fertility Tests Explained to Why Am I Not Getting Pregnant. Those who have been trying longer move to treatment and support, reading How IVF Works, Understanding AMH And Egg Reserve and Male Fertility And Sperm Health, right through to Choosing A Fertility Clinic as they weigh their next step.
Examples of Popular Fertility Articles
- How To Get Pregnant Faster
- How To Track Your Ovulation
- Best Foods For Fertility
- Signs Of Ovulation
- Fertility Tests Explained
- Why Am I Not Getting Pregnant
- How IVF Works
- Understanding AMH And Egg Reserve
- Male Fertility And Sperm Health
- Best Fertility Supplements
- When To See A Fertility Specialist
- Choosing A Fertility Clinic
Popular Keyword Searches Related to Fertility
Behind every article is a search, and the products behind Fertility show up in the search data. These are some of the most popular Fertility related searches, from tracking tools to daily supplements.
- Ovulation Test
- Ovulation Calculator
- Fertility Test
- Ovulation Kit
- Basal Thermometer
- Fertility Monitor
- Ovulation Strips
- Prenatal Vitamins
- Fertility Supplements
- CoQ10 Fertility
- Folic Acid
- Fertility Tea
- Myo-Inositol
- Male Fertility Supplement
- Sperm Test Kit
- At-Home Fertility Test
- AMH Test
- Fertility Clinic
- IVF Cost
- Fertility Pillow
- Conception Vitamins
Activating a Fertility Audience with our Contextual Targeting
Activating a Fertility Audience with our Contextual Targeting is quick and simple. Choose the campaign activation setup that suits your team: run it yourself programmatically, or hand the whole campaign setup and management to our team.
Programmatic Activation
DSP Agnostic, we package our Fertility Contextual Targeting Segments as a Deal ID / PMP, so your own media traders can activate them in your own Programmatic workflow, retaining full control over campaign budget, creative, optimisation and performance. Setup time frame is usually same day / next day for Contextual Campaigns.
Managed Campaign Activation
Prefer us to run your campaign? Our Expert Managed Campaign team plans, builds, manages and optimises your Fertility campaign end to end across premium, brand-safe inventory. Managed Campaigns typically take 5 to 7 working days to go live, from the initial discussion through Insertion Order and reporting setup.
General Health Targeting
Fertility Targeting is part of our General Health Targeting, built on Contextual Targeting signals. Across the General Health category we reach people while they read about the conditions, treatments and products that matter to them, from everyday wellbeing to concerns like Fertility. Each Segment uses the real language of the topic, so your Ads sit beside the content your Audience is reading, in the moment it matters most.
Health Targeting is in our DNA
Since 2012, Healthy Ads has been the leader in Health Advertising, delivering Health Targeting across premium publisher content in Real Time. From OTC and Prescription (Rx) brands to B2B, we serve every kind of health advertiser. Our four solutions: Contextual Targeting, HCP Targeting, Website Category Targeting and Retargeting.
Healthy Ads’ Contextual Targeting
Built at the URL Level, Healthy Ads’ own Contextual Targeting engine is designed to be privacy compliant. Each Health Segment, including Fertility, is built from the popular terms around a topic, from Symptoms and Medications to Brand Names, Products and Procedures, so your Ads sit beside the exact content people are reading, in real time, across premium, brand-safe inventory with no cookies or personal data. It is precise, contextual reach, matched by the topic itself.
Fertility Related Contextual Targeting
Fertility Targeting is one of many Health based Contextual Targeting Segments available through Healthy Ads. You can also reach the same Audience while they research related topics like IVF, Pregnancy, Prenatal health and Polycystic Ovaries, right across their path to conception.
Fertility Related HCP Audiences
Beyond Contextual Segments such as Fertility, we also offer Verified Healthcare Professional Targeting. Reach the specialists behind the Fertility journey, including Gynecologists, Obstetricians, Urologists and Endocrinologists, as an added layer alongside your Contextual campaign.
Frequently Asked Questions (FAQs)
Who does Fertility Targeting reach?
What content do Fertility Targeting Ads run beside?
Which advertisers use Fertility Targeting?
Is Fertility Targeting available worldwide?
How quickly can a Fertility campaign launch?
What is Contextual Targeting?
Is Contextual Targeting privacy compliant?
Why do Health Advertisers use Contextual Targeting?
Can you build a custom Health Contextual Targeting Segment?
How often are Contextual Targeting Segments updated?
Health Targeting Categories
Discover our Health Targeting Categories, all built on URL level Contextual Targeting. Cancer, Chronic Disease, General Health, Healthy Lifestyle, Infection, Medical Conditions, Sports and Targeting Healthcare Professionals, available for your next Advertising Campaign, Programmatic Deal or Managed Services campaign.
