Gut health refers to the overall functioning and balance of the microorganisms (such as bacteria, viruses, fungi, and parasites) that live in the digestive system, also known as the gut microbiome. A healthy gut contributes to overall physical and mental well-being, while an unhealthy gut can lead to various issues such as digestive problems, weakened immunity, and even some chronic diseases. Maintaining a balanced gut microbiome involves a diet rich in fiber, fermented foods, and avoiding antibiotics and processed foods.
Gut health is important because it has a direct impact on overall health and well-being. The gut microbiome plays a crucial role in several key bodily functions, such as:
- Digestion: The gut microbiome helps to break down and extract nutrients from food.
- Immune system: The gut microbiome helps to strengthen the immune system and protect against infections.
- Mental health: The gut microbiome is connected to the brain and can impact mood and behavior.
- Chronic diseases: An imbalance in the gut microbiome has been linked to various chronic diseases, including obesity, type 2 diabetes, and certain types of cancer.
Therefore, maintaining a healthy gut is important for overall health and can help to prevent various health problems.
We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies and healthcare providers looking to reach those wanting to improve their Gut Health.
Across our managed publishers, we see a significant number of Gut Health related searches each month. This provides a unique opportunity to advertise Gut Health supplements and foods.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach individuals wanting to improve their Gut Health
We offer the ability to either advertise on pages next to articles about Gut Health or to people who have previously looked at Gut health related articles or blogs in the past. We know that people looking at content relating to Gut Health wish to improve their Gut Health or take them to prevent an illness or remain at optimal health. The individual may have been advised by a health practitioner to take Probiotics or similar to improve their Gut Health. This is an ideal time for Direct to Consumer Advertising (DTC) for products that improve Gut health.
Gut Health Targeting Solutions
Realtime Gut Health Targeting
Our Realtime Gut health Targeting option allows an advertiser to run their advertising next to Gut health webpages as the researcher looks at the page. This is the ultimate solution for advertising Gut health supplements and foods. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
Gut Health Audience Targeting
Our Gut Health Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Gut Health related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular Gut Health Searches
We see a large number of Gut Health related searches each month and have a wide range of Gut Health content across our managed publishers. The top twenty searches we see related to Gut Health are;