Menopause is the time in a women’s life when her menstrual cycle stops and she is no longer fertile. Menopause is caused by a reduction in oestrogen and progesterone hormones produced by the ovaries. Menopause comes with a wide range of symptoms – most commonly experienced are hot flushes, night sweats, mood swings, sleep disturbance, urinary incontinence and irregular periods until they eventually stop. The average age of menopause is 51 years however some women experience premature menopause from 45 years.
We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies and healthcare providers looking to reach menopausal women.
Across our managed publishers, we see a significant number of Menopause related searches each month. This provides a unique opportunity to advertise Menopause treatments and therapies.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach women experiencing Menopause
We offer the ability to either advertise on pages next to articles about Menopause or to people who have previously looked at Menopause related articles or blogs in the past. We know that people looking at content related to Menopause either have or suspect they or someone they know may be experiencing Menopause. They are also most probably about to go out to discuss their symptoms with their doctor and be provided a management or treatment plan by them. This is an ideal time for Direct to Consumer Advertising (DTC) for medications or therapies that help Menopause symptoms.
Menopause Targeting Solutions
Realtime Menopause Targeting
Our Realtime Menopause Targeting option allows an advertiser to run their advertising next to Menopause webpages as the researcher looks at the page. This is the ultimate solution for advertising Menopause treatment options. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
Menopause Audience Targeting
Our Menopause Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Menopause related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular Menopause Searches
We see a large number of Menopause related searches each month and have a wide range of Menopause content across our managed publishers. The top twenty searches we see related to Menopause are;