Obesity Targeting

Obesity Targeting Solutions 

Obesity is a complex health condition whereby an individual has an excessive amount of body fat. Obesity increases your risk of diseases and health problems, such as heart disease, diabetes, kidney disease, high blood pressure and certain cancers. Obesity is determined through determining a persons Body Mass Index (BMI) which is their weight in kilograms divided by their height in metres squared. Treatment for obesity revolves around losing weight through meal plans or diets, regular exercise, weight loss medications or bariatric surgery.

We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies and healthcare providers looking to reach people who are Obese or Overweight.

Across our managed publishers, we see a significant number of Obesity related searches each month. This provides a unique opportunity to advertise medication and services to assist individuals with Obesity.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach Individuals diagnosed with Obesity
We offer the ability to either advertise on pages next to articles about Obesity or to people who have looked at Obesity related articles or blogs in the past. We know that people looking at content related to Obesity either have or suspect they may be Obese. They are also most probably about to go out to discuss their symptoms and weight with their doctor and be provided a treatment or management plan by them or be referred to a specialist. This is an ideal time for Direct to Consumer Advertising (DTC) for therapies or medications that help individuals who are overweight or Obese.

Obesity Targeting Solutions

Realtime Obesity Targeting
Our Realtime Obesity Targeting option allows an advertiser to run their advertising next to webpages that discuss Obesity, so the researcher can read the content whilst a relevant ad is displayed. This is the ultimate solution for advertising Obesity treatments and products. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.

Obesity Audience Targeting
Our Obesity Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Obesity related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular Obesity Searches
We see a large number of Obesity related searches each month and have a wide range of Obesity content across our managed publishers. The top twenty searches we see related to Obesity are;