Optical Targeting

Optical Targeting Solutions 

Optical or eye health is very important because our vision is so essential for a healthy normal life. Regular eye checks with an optometrist, a good healthy diet, wearing protective eye wear when undertaking tasks which involve dust or chemicals and wearing sunglasses when outside to protect from the UV rays are some things we can do to protect our eyes. Regular eye checks can help to identify a range of eye sight and optic nerve conditions.  Taking care of your eyes also may benefit your overall health. People with vision problems are more likely than those with good vision to experience a range of conditions such as diabetes, poor hearing, heart problems, high blood pressure, lower back pain and stroke, as well as have an increased risk of falls and injuries.

We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as eye test providers and spectacle companies looking to reach people who are looking after their Optical Health.

Across our managed publishers, we see a significant number of Optical related searches each month. This provides a unique opportunity to advertise services and products to do with Optical Health.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach Individuals with Optical Health conditions
We offer the ability to either advertise on pages or e-commerce sites about Optical health or to people who have looked at Optical related articles or blogs in the past. We know that people looking at content related to Optical Health either have or suspect they may have an eye related condition. They are also most probably about to go out to discuss their symptoms with their doctor and be provided a treatment plan by them or be referred to a specialist. This is an ideal time for Direct to Consumer Advertising (DTC) for eye wear or medications that help individuals with Optical health conditions.

Optical Health Targeting Solutions

Realtime Optical Health Targeting
Our Realtime Optical Health Targeting option allows an advertiser to run their advertising next to webpages that discuss Optical Health, so the researcher can read the content whilst a relevant ad is displayed. This is the ultimate solution for advertising Optical products and services. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.

Optical Health Audience Targeting
Our Optical Health Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Optical Health related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular Optical Health Searches
We see a large number of Optical Health related searches each month and have a wide range of Optical Health content across our managed publishers. The top twenty searches we see related to Optical Health are;