Plastic Surgery Targeting

Plastic Surgery Targeting Solutions 

Plastic surgery is a type of surgical procedure that involves the reconstruction, restoration, or alteration of the human body. The aim of plastic surgery is to improve a person’s appearance or function by reshaping or repairing body structures, such as skin, tissue, bones, and organs.

There are two main categories of plastic surgery: reconstructive and cosmetic. Reconstructive surgery is typically performed to correct physical abnormalities or functional impairments caused by birth defects, trauma, infections, tumors, or diseases. Examples of reconstructive surgery include breast reconstruction, cleft lip and palate repair, skin grafting, and scar revision.

Cosmetic surgery, on the other hand, is performed to enhance a person’s appearance by improving symmetry, proportion, and aesthetic appeal. Common cosmetic procedures include breast augmentation, facelifts, liposuction, rhinoplasty (nose job), and tummy tucks.

Plastic surgery can be performed on any part of the body, depending on the patient’s needs and goals. The procedures may involve local anesthesia, general anesthesia, or a combination of both, and the recovery time varies depending on the type of surgery and the patient’s overall health.

We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies, healthcare providers as well as Surgeons looking to reach individuals wishing to enhance their appearance.

Across our managed publishers, we see a significant number of Plastic Surgery related searches each month. This provides a unique opportunity to advertise Plastic Surgery procedures.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach Potential Plastic Surgery clients   
We offer the ability to advertise on pages next to articles about Plastic Surgery or to people who have looked at Plastic Surgery related articles or blogs in the past. We know that people looking at content related to Plastic Surgery either are or are considering a Reconstructive or Cosmetic procedure. They are also most probably about to discuss the surgery with their Doctor or specialist so this is an ideal time for Direct to Consumer Advertising (DTC) for Doctors and Hospitals that undertake Plastic Surgery procedures.

Plastic Surgery Targeting Solutions

Realtime Plastic Surgery Targeting
Our Realtime Plastic Surgery Targeting option allows an advertiser to run their advertising next to Pregnancy webpages as the researcher looks at the page. This is the ultimate solution for advertising Pregnancy related items. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.

Plastic Surgery Audience Targeting
Our Plastic Surgery Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Plastic Surgery related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular Plastic Surgery Searches
We see a large number of Plastic Surgery related searches each month and have a wide range of Plastic Surgery content across our managed publishers. The top twenty searches we see related to Plastic Surgery are;