Snoring is a common condition in which a person makes loud, vibrating sounds during sleep. These sounds are caused by the tissues in the throat vibrating as air passes through the airway while breathing.
There are several reasons why snoring may occur, including:
- Age: As people age, the muscles in their throat may weaken, leading to snoring.
- Obesity: Excess weight can lead to an increase in fat deposits around the throat, which can narrow the airway and cause snoring.
- Sleep position: Sleeping on one’s back can cause the tongue and soft tissues in the throat to collapse, leading to snoring.
- Alcohol and sedatives: These substances can relax the muscles in the throat, leading to snoring.
- Allergies and congestion: Nasal congestion and allergies can make breathing more difficult, leading to snoring.
Snoring can occur in anyone, but it is more common in men and people who are overweight. It can also be a symptom of a more serious condition, such as sleep apnea, which is a sleep disorder in which a person’s breathing is interrupted during sleep. If snoring is accompanied by other symptoms such as excessive daytime sleepiness or gasping for breath during sleep, it is important to speak with a healthcare provider to determine if further evaluation is needed.
We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for so many home remedies, devices and medications that can improve snoring.
Across our managed publishers, we see a significant number of Snoring related searches each month. This provides a unique opportunity to advertise treatment options to reduce Snoring.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach individuals who Snore and their partners
We offer the ability to advertise on pages next to articles about Snoring or to people who have looked at Snoring related articles or blogs in the past. We know that people looking at content relating to Snoring either Snore themselves or know someone who does. This is an ideal time for Direct to Consumer Advertising (DTC) for products that treat Snoring.
Snoring Targeting Solutions
Realtime Snoring Targeting
Our Realtime Snoring Targeting option allows an advertiser to run their advertising next to Snoring webpages as the researcher looks at the page. This is the ultimate solution for advertising Snoring products and treatments. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
Snoring Audience Targeting
Our Snoring Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Snoring related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular Snoring Searches
We see a large number of Snoring related searches each month and have a wide range of Snoring content across our managed publishers. The top twenty searches we see related to Snoring are;