Sunburn Targeting Solutions 

Sunburn is a form of skin damage caused by excessive exposure to ultraviolet (UV) radiation, predominantly from the sun. When the skin is exposed to too much UV radiation, it can cause the skin cells to become damaged, leading to redness, inflammation, pain, and sometimes blistering. Sunburn not only causes immediate discomfort but also increases the risk of long-term skin damage, premature aging, and skin cancer, particularly melanoma.

Preventing sunburn is essential to maintain healthy skin and reduce the risk of skin cancer. Here are some practical steps you can take to protect yourself from sunburn:

  1. Seek shade: During peak UV hours, typically between 10 a.m. and 4 p.m., try to stay in shaded areas or indoors, as this is when the sun’s rays are the strongest.
  2. Wear protective clothing: Opt for long-sleeved shirts, long pants, and wide-brimmed hats made from tightly woven fabric to shield your skin from the sun. Some clothing also comes with a UV protection factor (UPF) rating, which indicates the level of UV protection the garment provides.
  3. Apply sunscreen: Use a broad-spectrum sunscreen with a sun protection factor (SPF) of at least 30, which protects against both UVA and UVB rays. Apply the sunscreen generously to all exposed skin, and reapply every two hours or immediately after swimming or sweating.
  4. Wear sunglasses: Protect your eyes from UV radiation by wearing sunglasses with 100% UV protection. Prolonged exposure to UV rays can increase the risk of developing cataracts and other eye conditions.
  5. Be cautious around water, sand, and snow: These surfaces can reflect and intensify the sun’s rays, increasing the risk of sunburn. Take extra precautions when spending time in these environments.

If you do get sunburned, it is essential to take steps to minimize further damage and promote healing. Stay out of the sun, apply cool compresses, and use over-the-counter anti-inflammatory medications, such as ibuprofen, to help reduce pain and inflammation. Aloe vera gel or creams containing hydrocortisone can also help soothe the skin. Stay hydrated by drinking plenty of fluids and avoid tight clothing that may irritate the affected areas. If blisters form, do not pop them, as this can lead to infection. Allow them to heal naturally and keep the area clean and protected. If you experience severe sunburn with extensive blistering or other concerning symptoms, consult a healthcare professional for advice.

We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies that sell sun protection products like sun cream, hats and rash shirts.

Across our managed publishers, we see a significant number of Sunburn related searches each month. This provides a unique opportunity to advertise Sunburn products and treatments.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach individuals who have Sunburn    
We offer the ability to either advertise on pages next to articles about Sunburn or to people who have previously looked at Sunburn related articles or blogs in the past. We know that people looking at content relating to Sunburn either have Sunburn or know someone that has had Sunburn. This is an ideal time for Direct to Consumer Advertising (DTC) for products that treat or prevent Sunburn.

Sunburn Targeting Solutions

Realtime Sunburn Targeting
Our Realtime Sunburn Targeting option allows an advertiser to run their advertising next to Sunburn webpages as the researcher looks at the page. This is the ultimate solution for advertising Sunburn products and treatments. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.

Sunburn Audience Targeting
Our Sunburn Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Sunburn related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular Sunburn Searches
We see a large number of Sunburn related searches each month and have a wide range of Sunburn content across our managed publishers. The top twenty searches we see related to Sunburn are;

  • Sunburn
  • Sunburn treatment
  • Sunburn remedies
  • How to prevent sunburn
  • Sunburn symptoms
  • Sunburn relief
  • How to treat sunburn
  • Sunburn blisters
  • Sunburn peeling
  • Aloe Vera for sunburn
  • Sunburn itch
  • Home remedies for Sunburn
  • Sunburn on face
  • How long does sunburn last
  • Sunburn vs sun poisoning
  • Sunburn swelling
  • Sunburn care
  • How to heal sunburn fast
  • Sunburn and skin cancer
  • Sunburn on lips

Let’s Get Started ! 

Let the Healthy Ads team walk you through all the options available to ensure that your Health, Fitness, Pharmaceutical or Medical campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

Health Targeting Categories

Discover a wide range of Health Targeting Categories based on Contextual Targeting for your next Advertising Campaign or Programmatic Deals. Explore our offerings in Medical Conditions, Healthy Lifestyle, Chronic Diseases, Infections, Sports, and General Health to reach your desired audience at scale effectively.

Let’s Get Started ! 

Let the Healthy Ads team walk you through all the options available to ensure that your Health, Fitness, Pharmaceutical or Medical campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.