Women’s Health covers a wide range of medical and health issues including gynaecological health, fitness and exercise, anxiety and depression, pregnancy issues and menopause. Conditions that affect more women then men are breast cancer, cervical and ovarian cancer and autoimmune conditions.
We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies and healthcare providers looking to reach women.
Across our managed publishers, we see a significant number of Women’s Health related searches each month. This provides a unique opportunity to advertise Women’s Health treatments and therapies.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach Women experiencing health conditions
We offer the ability to either advertise on pages next to articles about Women’s Health or to people who have previously looked at Women’s health related articles or blogs in the past. We know that people looking at content related to Women’s Health either have or suspect they may be experiencing a health condition. They are also most probably about to go out to discuss their symptoms with their doctor and be provided a management or treatment plan by them. This is an ideal time for Direct to Consumer Advertising (DTC) for medications or therapies that help Women’s health issues.
Women’s Health Targeting Solutions
Realtime Women’s Health Targeting
Our Realtime Women’s health Targeting option allows an advertiser to run their advertising next to Women’s health webpages as the researcher looks at the page. This is the ultimate solution for advertising Women’s health treatment options. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
Women’s Health Audience Targeting
Our Women’s Health Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Women’s Health related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular Women’s Health Searches
We see a large number of Women’s Health related searches each month and have a wide range of Women’s Health content across our managed publishers. The top twenty searches we see related to Women’s Health are;