Exercise Targeting Built with Contextual Signals
Exercise is any planned, structured physical activity done to improve or maintain fitness, strength and health, from cardio and strength training to stretching, home workouts and specific moves. Also searched as Working Out, Physical Activity and Fitness Training, the topic and its major variations, including Workouts, Home Workouts and Core, Back and Shoulder Exercises, draw well over 1.5 million searches a month worldwide, a large and highly engaged Audience actively working on their fitness, strength and wellbeing.
Exercise Targeting places your Ads beside that exact content in real time, next to articles like What Is The Best Exercise, Best Exercises At Home and Exercises For Weight Loss. Instead of chasing an Audience with cookies, we match the topic itself, so your message reaches people at the moment they are reading about workouts, exercises and fitness routines.
The Exercise Audience
The Exercise Audience is broad, motivated and global, spanning complete beginners searching how to start through to daily trainers and dedicated gym goers, and skews active, health conscious and quick to invest in their fitness. Some are just starting out, looking up simple home exercises, beginner workouts or how much exercise per week. Others train constantly and buy again and again: activewear, trainers, exercise bikes, resistance bands, gym memberships, fitness apps, protein and recovery products. That repeat purchase, replenishment behaviour makes them one of the most valuable Audiences in health and fitness. They span every age and life stage, are goal driven around weight loss, strength and general wellbeing, and trust the content they read, which is exactly why reaching them beside credible workout and exercise articles works so well for advertisers.
Why Advertise Around Exercise Content
People reading content specifically about Exercise are actively looking for workouts, equipment, programs and supplements for themselves, which makes them highly relevant to fitness and wellness advertisers. That content may sit on one of the premium Health websites, or as a single relevant article within a News, Sport, Lifestyle, Travel or Family site. URL level targeting finds those individual high intent pages, even when nothing else on the site relates to Exercise.
Who Advertises with Exercise Targeting
Exercise content attracts a broad set of fitness, wellness and nutrition advertisers, from equipment and apparel brands to gyms, apps and supplement brands.
| Advertiser Type | Products and Services | Buying Pattern |
|---|---|---|
| Fitness Equipment | Exercise Bikes, Treadmills, Resistance Bands and Home Gym Kit | One Off |
| Activewear and Footwear | Training Apparel, Trainers and Workout Accessories | Repeat Purchase |
| Gyms and Studios | Gym Memberships, Class Passes and Personal Training | Lead Generation |
| Wellness and Fitness Apps | Workout Apps, Trackers and Wearables | Repeat Purchase |
| Supplements and Nutrition | Protein, Pre Workout, Vitamins and Recovery | Repeat Purchase |
| DTC Weight Loss and GLP-1 | Weight Loss Programs, Coaching and Meal Plans | Lead Generation |
It is one of the few Audiences where equipment brands, service providers and supplement brands all reach the same high intent, in market reader.
Where Will My Exercise Advertisements Run?
Your Ads run beside the real content this Audience reads across their journey. Early on that is explainer content, articles like What Is The Best Exercise, How Much Exercise Per Week and Exercises For Beginners, as people work out how to start. As they go deeper they read about specific workouts and moves, from Best Exercises At Home and Core Exercises to Back Exercises and Stretching Exercises. Committed exercisers keep reading Best Exercise Bikes and Aerobic vs Anaerobic Exercise while restocking gear and supplements. Contextual Targeting places your brand beside whichever of these pages a reader is on, in real time.
Examples of Popular Exercise Articles
- What Is The Best Exercise
- Best Exercises At Home
- Exercises For Weight Loss
- How Much Exercise Per Week
- Exercises For Beginners
- Best Ab Exercises
- Core Exercises For Beginners
- Best Back Exercises
- Aerobic vs Anaerobic Exercise
- Stretching Exercises For Flexibility
- Best Exercise Bikes
- Benefits Of Regular Exercise
Popular Keyword Searches Related to Exercise
These are the actual searches behind the Exercise segment, the language people use as they look for workouts, training and fitness. They are the same signals we target contextually across premium content.
- Exercise Equipment
- Exercise Ball
- Exercise Bands
- Resistance Bands
- Exercise Mat
- Home Workout
- Workout Plan
- Dead Bug Exercise
- Bird Dog Exercise
- Clamshell Exercise
- Superman Exercise
- Glute Bridge
- Russian Twist
- Fire Hydrant
- Breathing Exercise
- Kegel Exercise
- Shoulder Exercises
- Lunges Exercise
- Dips Exercise
- Good Morning Exercise
- Recumbent Bike
Activating an Exercise Audience with our Contextual Targeting
Activating an Exercise Audience with our Contextual Targeting is quick and simple. Choose the campaign activation setup that suits your team: run it yourself programmatically, or hand the whole campaign setup and management to our team.
Programmatic Activation
DSP Agnostic, we package our Exercise Contextual Targeting Segments as a Deal ID / PMP, so your own media traders can activate them in your own Programmatic workflow, retaining full control over campaign budget, creative, optimisation and performance.
Deals Created and running same or next day
Managed Campaign Activation
Prefer us to run your campaign? Our Expert Managed Campaign team plans, builds, manages and optimises your Exercise campaign end to end across premium, brand-safe inventory, from the initial discussion through Insertion Order and reporting setup.
Campaign Running in 5 to 7 working days
Healthy Lifestyle Targeting
Exercise Targeting is part of our Healthy Lifestyle Targeting, built on Contextual Targeting signals. Across the Healthy Lifestyle category we reach people while they read about the wellness topics they care about, from nutrition and supplements to fitness and natural health. Each Segment is built from the real language of the topic, so your Ads sit beside genuinely relevant content.
Health Targeting is in our DNA
Since 2012, Healthy Ads has been the leader in Health Advertising, delivering Health Targeting across premium publisher content in Real Time. From OTC and Prescription (Rx) brands to B2B, we serve every kind of health advertiser. Our four solutions: Contextual Targeting, HCP Targeting, Website Category Targeting and Retargeting.
Healthy Ads’ Contextual Targeting
Built at the URL Level, Healthy Ads’ own Contextual Targeting engine is designed to be privacy compliant. Each Health Segment, including Exercise, is built from the popular terms around a topic, from Symptoms and Medications to Brand Names, Products and Procedures, so your Ads sit beside the exact content people are reading, in real time, across premium, brand-safe inventory with no cookies or personal data. It is precise, contextual reach, matched by the topic itself.
Exercise Related Contextual Targeting
Exercise Targeting is one of many Healthy Lifestyle Contextual Targeting Segments available through Healthy Ads. You can also reach the same fitness focused Audience while they research related workout and training topics, including Fitness, Cardio, Gym and Weight Loss content. Adding these Related Segments gives your campaign greater scale while keeping the targeting closely aligned with the core Audience you want to reach.
Frequently Asked Questions (FAQs)
What is Exercise Targeting?
What content do Exercise Ads run beside?
Which advertisers use Exercise Targeting?
Is Exercise Targeting available worldwide?
How do I launch an Exercise campaign?
What is Contextual Targeting?
Is Contextual Targeting privacy compliant?
Why do Health Advertisers use Contextual Targeting?
Can you build a custom Health Contextual Targeting Segment?
How often are Contextual Targeting Segments updated?
Health Targeting Categories
Discover our Health Targeting Categories, all built on URL level Contextual Targeting. Cancer, Chronic Disease, General Health, Healthy Lifestyle, Infection, Medical Conditions, Sports and Targeting Healthcare Professionals, available for your next Advertising Campaign, Programmatic Deal or Managed Services campaign.
