Exercise refers to physical activity performed to improve or maintain fitness, health, and overall well-being. It involves planned and structured movements that engage the muscles and require physical exertion and generally increase an individual’s heart rate as a result. Exercise can take various forms, including aerobic activities like running, swimming, and cycling, as well as strength training, flexibility exercises, and sports.
When it comes to advertising health or exercise products, it is essential to target the right audience. Advertisers who should consider using healthy ads to promote their health/exercise products are:
- Fitness Enthusiasts: These are individuals who are already active and prioritize their physical fitness. They may be interested in fitness equipment, workout accessories, supplements, or advanced training programs to enhance their performance or achieve specific fitness goals.
- Health-Conscious Individuals: This group includes people who prioritize their overall well-being and lead a healthy lifestyle. They may be interested in exercise products that support their wellness goals, such as home workout equipment, fitness trackers, yoga mats, or organic food products.
- Beginners and Individuals with Specific Health Conditions: There is a significant market for exercise products targeted at individuals who are new to fitness or have specific health concerns. This audience may be interested in low-impact workout options, rehabilitation equipment, exercise programs for weight loss or management, or products catering to specific health conditions like diabetes or arthritis.
- Athletes and Sports Enthusiasts: Advertisers can target this group with specialized sports equipment, performance-enhancing products, sports nutrition supplements, or training programs tailored to specific sports disciplines.
- Active Aging Population: With an increasing focus on active aging, advertisers can cater to older adults who are looking for exercise products that support healthy aging, maintain mobility, and improve overall fitness levels. Products such as senior-friendly fitness equipment, gentle exercise programs, or mobility aids can be appealing to this demographic.
It’s important for advertisers to understand their target audience, their needs, and preferences to create effective and engaging healthy ads that resonate with potential customers and encourage them to take action towards a healthier lifestyle.
Exercise is fundamental to a healthy lifestyle and wellbeing. Regular exercise can prevent certain diseases and reduce likelihood of some from arising. This advertising is ideal for exercise programs, exercise products and healthcare providers looking to reach people who exercise.
Across our managed publishers, we see a significant number of Exercise related searches each month. This provides a unique opportunity to advertise products and services to assist individuals who exercise.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach Individuals who Exercise
We offer the ability to either advertise on pages next to articles about exercise or to people who have looked at exercise related articles or blogs in the past. We know that people looking at content related to exercise either already regularly exercise or have been told to start an exercise regime to improve their health. This is an ideal time for Direct to Consumer Advertising (DTC) for gym equipment, clothing or exercise programs that help individuals exercise.
Exercise Targeting Solutions
Realtime Exercise Targeting
Our Realtime Exercise Targeting option allows an advertiser to run their advertising next to webpages that discuss exercise, so the researcher can read the content whilst a relevant ad is displayed. This is the ultimate solution for advertising exercise products and programs. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
Exercise Audience Targeting
Our Exercise Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at exercise related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular Exercise Searches
We see a large number of Exercise related searches each month and have a wide range of Exercise content across our managed publishers. The top twenty searches we see related to Exercise are;