Genital Herpes Targeting

Genital Herpes Targeting Solutions 

Herpes simplex virus type 1 (HSV-1) and herpes simplex virus type 2 (HSV-2) are responsible for the sexually transmitted infection (STI) known as Genital Herpes. Although Genital Herpes is more frequently caused by HSV-1, it can also produce sores around the mouth (sometimes called “cold sores” or “fever blisters”). HSV-2 is the virus that causes the majority of Genital Herpes cases.

By engaging in vaginal, anal, or oral sex with a person who has the condition, one catches Genital Herpes. The virus can still spread even if the infected partner shows no outward signs of sores or other symptoms. Infected mothers might potentially transmit the virus to their unborn children during giving birth.

Genital Herpes symptoms might vary greatly. Some individuals may not exhibit any symptoms at all, while others may experience severe blister or ulcer outbreaks on or around the genitalia or the rectum. When the blisters rupture, painful sores are left behind that may take weeks to heal. The initial epidemic may also be accompanied by flu-like symptoms like fever, body aches, or swollen glands.

Although there is currently no treatment for Genital Herpes, antiviral medications can reduce the frequency and duration of outbreaks, lower the risk of spreading the illness to others, and help manage the symptoms. Herpes can infect places that are not covered by a condom, thus using them does not totally minimize the risk of transmission.

We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies and healthcare providers looking to reach individuals who suspect or have Genital Herpes.

Across our managed publishers, we see a significant number of Genital Herpes related searches each month. This provides a unique opportunity to advertise Genital Herpes treatments and therapies.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach Individuals with Genital Herpes 
We offer the ability to either advertise on pages next to articles about Genital Herpes or to people who have previously looked at Genital Herpes related articles or blogs in the past. We know that people looking at content related to Genital Herpes either have it themselves or know someone that does have it. They are also most probably about to go out to discuss their symptoms with their doctor and be provided a management or treatment plan by them. This is an ideal time for Direct to Consumer Advertising (DTC) for Genital Herpes treatment options.

Genital Herpes Targeting Solutions

Realtime Genital Herpes Health Targeting
Our Realtime Genital Herpes Targeting option allows an advertiser to run their advertising next to Genital Herpes webpages as the researcher looks at the page. This is the ultimate solution for advertising Genital Herpes treatment options or preventions. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.

Genital Herpes Audience Targeting
Our Genital Herpes Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Genital Herpes related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular Genital Herpes Searches
We see a wide range of Genital Herpes searches and content across our managed publishers. There is a significant number of Genital Herpes searches each month. The top twenty searches we see related to Genital Herpes  include;