HIV Targeting

HIV Targeting Solutions 

HIV (human immunodeficiency virus) is a virus that attacks the body’s immune system. If HIV is not treated, it can lead to AIDS (acquired immunodeficiency syndrome) and there is no cure currently. HIV can be contracted through contact with infected blood, semen, or vaginal fluids, often through having unprotected sex with someone who has HIV or sharing drug needles with someone who is infected with HIV.  Symptoms of HIV are similar to that of the flu – fever, body aches, sore throat, rash, night sweats and fatigue.

Healthy Ads offers advertisers the ability to contextually target HIV content right around the world. Our HIV Targeting is ideal for Advertisers such as Governments, Health Departments, Medical Companies, Pharmaceutical, Hospitals, Health Insurance Companies, Chemists, Pharmacies and others looking to run Public Safety Announcements, offer treatment options or general Public Health and Safety information to the wider public.

We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies and healthcare providers looking to reach individuals who suspect or have a HIV.

Across our managed publishers, we see a significant number of HIV related searches each month. This provides a unique opportunity to advertise HIV treatments and therapies.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach Individuals with a HIV 
We offer the ability to either advertise on pages next to articles about HIV or to people who have previously looked at HIV related articles or blogs in the past. We know that people looking at content related to HIV either have or suspect they have the virus. They are also most probably about to go out to discuss their symptoms with their doctor and be provided a management or treatment plan by them. This is an ideal time for Direct to Consumer Advertising (DTC) for medications or therapies that treat HIV.

HIV Targeting Solutions

Realtime HIV Health Targeting
Our Realtime HIV Targeting option allows an advertiser to run their advertising next to HIV webpages as the researcher looks at the page. This is the ultimate solution for advertising HIV treatment options or prevention’s. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.

HIV Audience Targeting
Our HIV Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at HIV related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular HIV Searches
We see a wide range of HIV searches and content across our managed publishers. There is a significant number of HIV searches each month. The top twenty searches we see related to HIV include;