A Urinary Tract Infection (UTI) is an infection that can affect the kidneys, bladder, ureters, or urethra as well as other parts of the urinary system. UTIs are typically brought on by bacteria, although they can also occasionally be brought on by viruses or fungi. Women are at a larger risk of getting a Urinary Tract Infection than males.
Based on where the infection develops in the urinary system, there are various forms of UTIs:
Cystitis: This type of UTI is a bladder infection frequently brought on by E. coli, a bacterium frequently present in the gastrointestinal (GI) tract. Although cystitis can result from sexual activity, being sexually active is not a must to get it.
Urethritis: This urethra infection can happen when GI bacteria migrate from the anus to the urethra. Additionally, because the female urethra is so close to the vagina, sexually transmitted diseases such as mycoplasma, gonorrhea, chlamydia, and herpes can result in urethritis.
Pyelonephritis: Pyelonephritis can develop if a Urinary Tract Infection gets to the kidneys. If this ailment is not addressed right away, it could be dangerous and result in irreversible kidney damage.
UTI symptoms can include a strong, persistent urge to urinate, a burning sensation during urination, passing small amounts of urine frequently, urine that appears cloudy, urine that appears red, bright pink, or cola-colored (a sign of blood in the urine), urine that smells strongly, pelvic pain in women, and rectal pain in men.
It’s essential to see a doctor if you exhibit signs of a Urinary Tract Infection. Antibiotics are typically used as part of the treatment to eradicate the infection-causing germs. By washing out the bacteria, drinking a lot of water can also be beneficial. The need for hospitalization may arise in more serious situations.
We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies and healthcare providers looking to reach individuals who suspect or have a Urinary Tract Infection (UTI).
Across our managed publishers, we see a significant number of Urinary Tract Infection related searches each month. This provides a unique opportunity to advertise Urinary Tract Infection treatments and medications.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach Individuals with Urinary Tract Infection
We offer the ability to either advertise on pages next to articles about Urinary Tract Infections or to people who have previously looked at Urinary Tract Infection related articles or blogs in the past. We know that people looking at content related to Urinary Tract Infections either have or suspect they have them. They are also most probably about to go out to discuss their symptoms with their doctor and be provided a management or treatment plan by them. This is an ideal time for Direct to Consumer Advertising (DTC) for medications or therapies that treat Urinary Tract Infections.
Urinary Tract Infection Targeting Solutions
Realtime Urinary Tract Infection Health Targeting
Our Realtime Urinary Tract Infection Targeting option allows an advertiser to run their advertising next to Urinary Tract Infection web pages as the researcher looks at the page. This is the ultimate solution for advertising Urinary Tract Infection treatment options or preventions. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
Urinary Tract Infection Audience Targeting
Our Urinary Tract Infection Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Urinary Tract Infection related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular Urinary Tract Infection Searches
We see a wide range of Urinary Tract Infection searches each month and a vast amount of content on this topic across our managed publishers. The top twenty searches we see related to Urinary Tract Infection include;