Baldness Targeting

Baldness Targeting Solutions 

Baldness, commonly known as alopecia or hair loss, is the partial or full lack of hair on the scalp. It is a common condition that can affect both men and women, however, it is more common in men.

Baldness can be brought on by several factors, including genetics, hormonal changes, illnesses, medications, and lifestyle choices. Androgenetic alopecia, sometimes referred to as male or female pattern baldness, is the most frequent type of baldness. Dihydrotestosterone (DHT) and family history work together to predominantly cause it.

Male pattern baldness causes the hairline to recede gradually and the hair to become thinner and shorter over time. The hair follicles eventually shrink and stop producing new hair, resulting in a prominent bald area on the crown of the head. Female pattern baldness is characterized by hair thinning rather than full baldness.

Other types of alopecia include alopecia areata, an autoimmune disorder that produces patchy hair loss, and telogen effluvium, which is sudden hair loss caused by physical or emotional stress.

Although becoming bald does not significantly increase the risk of health problems, it can have emotional and psychological effects on people, lowering their self-esteem and confidence. There are numerous treatment alternatives, including prescribed medications like minoxidil and finasteride, surgical hair restoration, and cosmetic choices like wigs or hairpieces. For a precise diagnosis and the best course of action depending on your unique needs, see a dermatologist or other member of the healthcare profession.

We all know that people research their symptoms and research medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies, alternative therapies and healthcare providers looking to reach individuals experiencing Baldness.

Across our managed publishers, we see a significant number of Baldness related searches each month. This provides a unique opportunity to advertise new treatments and products to assist individuals with Baldness.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach Individuals with Baldness
We offer the ability to either advertise on pages next to articles about Baldness or to people who have previously looked at Baldness related articles or blogs in the past. We know that people looking at content related to Baldness are either aware of their own condition or have someone they care about who is affected by Baldness. They are also most probably about to go out to discuss their Baldness situation with their doctor and be provided with information about treatment or management options. This is an ideal time for Direct to Consumer Advertising (DTC) for Baldness treatment.

Baldness Targeting Solutions

Realtime Baldness Targeting
Our Realtime Baldness Targeting option allows an advertiser to run their advertising next to Baldness webpages as the researcher looks at the page. This is the ultimate solution for advertising Baldness treatment options. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.

Baldness Audience Targeting
Our Baldness Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Baldness related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular Baldness Searches
We see a wide range of Baldness searches each month and a vast amount of content on this topic across our managed publishers. The top twenty searches we see related to Baldness include;