Cold and Flu Targeting

Cold and Flu Targeting Solutions 

Cold and Flu can be easily mistaken for each other as they have some of the same symptoms however the flu is a more serious illness. Both conditions can include coughs, headaches and sore throat though generally only the flu has symptoms such as aches and pains, fevers and fatigue. Both colds and flu are viral illnesses and there is no treatment only medications to lessen symptoms. The flu vaccine is available to protect individuals from getting seriously unwell from the flu.

We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies, alternative therapies and healthcare providers looking to reach individuals with Colds and Flu.

Across our managed publishers, we see a significant number of Cold and Flu related searches each month. This provides a unique opportunity to advertise new treatments and products to assist Cold and Flu sufferers.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach Individuals with Colds and Flu    
We offer the ability to either advertise on pages next to articles about Colds and Flu or to people who have previously looked at Cold and Flu related articles or blogs in the past. We know that people looking at content related to Cold and Flu either suspect they or someone they know has one of these illnesses. They are also most probably about to go out to discuss their cold or Flu symptoms with their doctor and be provided with information about treatment or management options. This is an ideal time for Direct to Consumer Advertising (DTC) for Asthma.

Cold and Flu Targeting Solutions

Realtime Cold and Flu Health Targeting
Our Realtime Cold and Flu Targeting option allows an advertiser to run their advertising next to Cold and Flu  webpages as the researcher looks at the page. This is the ultimate solution for advertising Cold and Flu treatment options. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.

Cold and Flu Audience Targeting
Our Cold and Flu Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Cold and Flu related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular Cold and Flu Searches
We see a wide range of Cold and Flu searches each month and a vast amount of content on this topic across our managed publishers. The top twenty searches we see related to Cold and Flu include;