Pain Targeting

Pain Targeting Solutions 

Pain is a multifaceted experience that includes sensory and emotional components. It’s a fundamental sense that can indicate either real or potential injury to the body. Acute and chronic pain can be categorized into two primary categories.

Acute Pain: This kind of pain is typically very bad and passes quickly. In most cases, it is a sign of how the body is reacting to an illness or injury. Numerous things, including undergoing surgery, breaking a bone, and getting burned or injured, might cause it. When the underlying cause of pain is treated or has healed, acute pain normally fades away.

Chronic Pain: This kind of pain lasts for a longer time and frequently does so even after an injury has healed. This type of pain can affect a person’s everyday life and well-being for months or even years at a time. Chronic pain can be brought on by an ongoing illness (such as cancer or arthritis), an injury, or it might develop for no apparent reason.

Our nervous system senses and processes pain. Nociceptors are specialized nerve endings that detect tissue damage in the body. The brain interprets the impulses as pain once they have passed via the spinal cord and the peripheral nerves and reached it.

Pain can also be emotional or psychological in nature. People’s perceptions of pain can vary widely, and the same physical damage might be felt differently by various people. A range of factors, including individual pain tolerance, mental state, and cultural environment, can all have an impact on this. Chronic pain, in particular, is frequently linked to mental health issues such as depression or anxiety.

We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies, alternative therapies, and healthcare providers aiming to connect with individuals experiencing Pain.

Across our managed publishers, we see a significant number of Pain related searches each month. This provides a unique opportunity to advertise new treatments and therapies to assist individuals with Pain.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach Individuals with Pain   
We offer the ability to either advertise on pages next to articles about Pain or to people who have previously looked at Pain related articles or blogs in the past. We know that people looking at content related to Pain either have it themselves or know someone that does have it. They may also suspect they have it and plan to discuss their symptoms with their Doctor before being provided with information about treatment options. This is an ideal time for Direct to Consumer Advertising (DTC) for Pain treatment options.

Pain Targeting Solutions

Realtime Pain Health Targeting
Our Realtime Pain Targeting option allows an advertiser to run their advertising next to Pain webpages as the researcher looks at the page. This is the ultimate solution for advertising Pain treatment options. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply, and via a Media Plan via Managed Services.

Pain Audience Targeting
Our Pain Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Pain related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular Pain Searches
We see a wide range of Pain searches each month and a vast amount of content on this topic across our managed publishers. The top twenty searches we see related to Pain include;